Lifecycle Marketing Manager

Description:

Location: Remote (U.S.)

Department: Marketing & Growth

Reports to: Chief Marketing Officer

Compensation: $90,000–$100,000 base, depending on experience and demonstrated impact

**Please provide a cover letter and writing sample (only applications with both will be considered)**

About TelyRx

TelyRx is a fast-growing, tech-enabled digital pharmacy on a mission to make essential medicines accessible, affordable, and delivered with ease. We operate at the intersection of healthcare, technology, and consumer experience, removing friction from a system that has historically made access difficult, expensive, and slow.

As we scale into our next phase of growth, patient retention is no longer a supporting metric—it is a core driver of revenue, efficiency, and long-term trust.

Lifecycle marketing at TelyRx is rooted in a persona-driven, human-centered understanding of how people move through their healthcare journeys. We recognize that patients have different needs, motivations, and levels of trust depending on whether they are seeking care for an acute issue, managing a chronic condition, or building long-term wellness habits. This role is responsible for translating those behavioral and emotional signals into thoughtful lifecycle experiences—using timing, tone, and value to create relevance, earn trust, and build durable patient relationships that drive retention and long-term revenue growth.

The Role

We are hiring a Lifecycle Marketing Manager to own and evolve patient retention at TelyRx. This role is foundational to our revenue growth model and will directly influence lifetime value, repeat purchase behavior, refill adoption, and overall unit economics.

This is not a channel-only role. You will own the entire lifecycle ecosystem: strategy, execution, optimization, and performance. Across email, SMS, loyalty, referrals, direct mail, and post-purchase engagement. You will be accountable for turning one-time patients into long-term, high-trust relationships.

If acquisition fuels growth, lifecycle compounds it, and this role owns that compounding engine.

Requirements:

What You’ll Own

Lifecycle Strategy & Revenue Impact

• Own TelyRx’s end-to-end lifecycle strategy across the full patient journey, from first order to long-term retention
• Design and execute programs that materially impact LTV, repeat rate, refill adoption, and cohort performance
• Partner closely with Performance, Product, CX, and Analytics to ensure lifecycle is embedded into growth strategy

Email & SMS (Primary Retention Channels)

• Own all email and SMS strategy, execution, and optimization—including transactional, refill, educational, and promotional programs
• Build segmentation frameworks based on behavior, condition type, purchase cadence, and product mix
• Continuously test and optimize messaging, cadence, creative, and offers with clear revenue accountability

Loyalty & Referral Programs

• Own lifecycle strategy for TelyWell Rewards and the referral program
• Define how loyalty, incentives, and referrals are operationalized across channels and patient touchpoints
• Partner with Product and Engineering to evolve these programs as true growth levers—not static features

Direct Mail & Emerging Lifecycle Channels

• Lead lifecycle-driven direct mail initiatives where they support retention, refills, or high-value cohorts
• Identify, test, and scale new lifecycle touchpoints that deepen trust and increase long-term value

Measurement & Accountability

• Own lifecycle KPIs including retention, repeat purchase rate, LTV, churn, engagement, and cohort health
• Build clear reporting that connects lifecycle activity directly to revenue outcomes
• Operate with a disciplined test-and-learn mindset while maintaining strong operational rigor

Who You Are

• 5+ years of experience in lifecycle, retention, or CRM marketing, ideally in wellness, ecommerce, or subscription-adjacent businesses
• Hubspot experience reequired
• Proven experience owning email and SMS programs that drive measurable revenue impact
• Comfortable operating at both the strategic and executional level—you can define the roadmap and handle day to day execution across channels
• Highly data-driven with strong instincts around cohort analysis, lifecycle economics, and funnel behavior
• A systems thinker who understands how channels, timing, incentives, and messaging work together
• Confident owning outcomes and collaborating cross-functionally without heavy oversight

Why This Role Matters

• Lifecycle is one of the most critical growth levers at TelyRx. This role will:
• Directly influence revenue efficiency and long-term profitability
• Shape how patients experience, trust, and return to the brand
• Play a central role in how TelyRx scales responsibly in healthcare
• You are not inheriting a static program, you are building and evolving the retention engine that supports our next phase of growth.