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Business & Market Strategy Intern - Applied Markets (Summer 2026)

Business & Market Strategy Intern - Applied Markets (Summer 2026)

Promega CorporationMadison, WI, United States
2 days ago
Job type
  • Full-time
Job description

Job Description

JOB OBJECTIVE : We are seeking an analytical and results-driven intern to support market development and commercialization initiatives across all Applied Markets customer segments, including public health, agri / food safety, environmental testing, and animal health. This role focuses on customer and market strategy, opportunity assessment, and development of deliverables that drive growth and adoption. The intern will gain experience in market analysis, identifying strategic opportunities, and supporting cross-functional collaboration to expand Promega's presence in applied testing markets.

CORE DUTIES :

1. Conduct market analysis to identify trends, unmet needs, and competitive dynamics across Applied Markets.

2. Develop customer segmentation frameworks and personas to inform account-based marketing and market growth strategies.

3. Collaborate with sales and marketing leaders to design strategies for customer penetration and market expansion.

4. Support development of business cases for new opportunities, partnerships, and commercialization initiatives.

5. Track and analyze market performance metrics, providing insights and actionable recommendations.

6. Contribute to the development of sales enablement tools and training resources tailored to diverse customer needs.

7. Assist in preparing presentations, reports, and dashboards for leadership review

8. Demonstrates inclusion through their own words and actions and is accountable for a safe workspace. Acts with kindness, curiosity and respect for others.

9. Embracing and being open to incorporating Promega's 6 Emotional & Social Intelligence (ESI) core principles in daily work.

10. Understands and complies with ethical, legal and regulatory requirements applicable to our business.

KEY QUALIFICATIONS :

1. Pursuing a degree in Life Sciences, Marketing, Business, Market Research, or related field.

2. Strong analytical skills and ability to interpret data and market trends.

3. Proficiency with Excel, PowerPoint, and market research tools.

4. Strong written and verbal communication skills.

PREFERRED QUALIFICATIONS :

1. Experience with account-based marketing or business development.

2. Prior exposure to life sciences, biotechnology, diagnostics, or applied testing markets.

3. Interest in commercial strategy and market expansion

PHYSICAL DEMANDS :

1. Ability to use a computer for extended periods and utilize Microsoft Office applications.

2. Ability to move within the office and attend meetings in different locations as required.

3. Ability to move objects up to 20 pounds.

At Promega, we are committed to building a diverse workforce that reflects the communities we serve and creating a culture where everyone belongs. As an Equal Opportunity Employer, we welcome and encourage applications from all backgrounds, ensuring that employment decisions are made fairly and equitably.

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Market Strategy • Madison, WI, United States

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