Marketing Campaign Operations Manager

Thank you for your interest in a career at Regions. At Regions we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career a place to expect more opportunities. If you are focused on results dedicated to quality strength and integrity and possess the drive to succeed then we are your employer of choice.

Regions is dedicated to taking appropriate steps to safeguard and protect private and personally identifiable information you submit. The information that you submit will be collected and reviewed by associates consultants and vendors of Regions in order to evaluate your qualifications and experience for job opportunities and will not be used for marketing purposes sold or shared outside of Regions unless required by law. Such information will be stored in accordance with regulatory requirements and in conjunction with Regions Retention Schedule for a minimum of three years. You may review modify or update your information by visiting and logging into the careers section of the system.

Job Description :

At Regions the Marketing Operations Senior Manager is responsible for the development of strategic marketing technology solutions automation data enablement campaign execution processes and operational position provides leadership and guidance for a team of Marketing Operation Managers who each have responsibilities that include Campaign Automation Technology / Data Enablement Data Management Incentive Operations Campaign Enablement and Channel Delivery verticals. Additionally oversees the relationships with Legal Compliance Data Operations and Technology partners as needed.

Primary Responsibilities

• Provides leadership and guidance for a team of Marketing Operation Managers who each have responsibilities that include Campaign Automation Technology / Data Enablement Data Management Incentive Operations Campaign Enablement and Channel Delivery verticals
• Works closely across the marketing leadership team and business executives to ensure marketing process technology solutions and software needs are met for the utmost effective and efficient delivery of marketing programs
• Oversees new and innovative approaches to marketing data technology integration and maintenance
• Serves as the marketing subject matter expert to internal business partners especially data technology operations legal and compliance groups related to customer complaints marketing campaigns and incentive management including key platforms such as Offer Tracker
• Provides oversight to the Campaign Enablement and Channel Delivery Analyst teams and ensures effective integration and execution of marketing campaign implementation expectations
• Ensures proper delivery management and oversight of marketing incentive implementation and processes
• Represents marketing on key leadership forums that involve enterprise change initiatives and transformational projects
• Drives a continuous improvement methodology that includes increase automation capabilities enhanced data enablement and overall process improvement to increase marketings effectiveness to meet the needs of the bank
• Manages the marketing operations budget and the allocation of investment to increase or maximize the return on the marketing technology investment including capital planning and operations executive management

This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.

This position is incentive eligible.

This is a single incumbent position.

Requirements

Preferences

Skills and Competencies

Position Type

Full time

Compensation Details

Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include : experience skills knowledge contribution job location and most importantly performance in the job role. As these factors vary by individuals pay will also vary among individual associates within the same job.

The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.

Job Range Target : Minimum :

Median :

Incentive Pay Plans :

This role is eligible to participate in the annual discretionary incentive plan. Employees are eligible to receive a discretionary award based on individual business and / or company to participate in the Long Term Incentive Plan.

Benefits Information

Regions offers a benefits package that is flexible comprehensive and recognizes that one size does not fit all for benefits-eligible associates. Listed below is a synopsis of the benefits offered by Regions for informational purposes which is not intended to be a complete summary of plan terms and conditions.

Paid Vacation / Sick Time

401K with Company Match

Medical Dental and Vision Benefits

Disability Benefits

Health Savings Account

Flexible Spending Account

Life Insurance

Parental Leave

Employee Assistance Program

Associate Volunteer Program

Please note benefits and plans may be changed amended or terminated with respect to all or any class of associate at any time. To learn more about Regions benefits please click or copy the link below to your browser.

Details

Regions Center

Location : Birmingham Alabama

Equal Opportunity Employer / including Disabled / Veterans

Job applications at Regions are accepted electronically through our career site for a minimum of five business days from the date of posting. Job postings for higher-volume positions may remain active for longer than the minimum period due to business need and may be closed at any time thereafter at the discretion of the company.

Required Experience :

Manager

Key Skills

HR & Payroll,Instrument,Corporate Sales,Corporate Risk Management,Administrative Services,Database Administration

Employment Type : Full-Time

Experience : years

Vacancy : 1