Analyst CRO & AB Testing

Position Title : Analyst CRO & A / B Testing

Position Summary :

The Analyst CRO & A / B Testing is a key member of the CRO and A / B Testing team. The Analyst is technically proficient and analytically driven and will be responsible for helping scale JetBlue's digital experimentation (A / B testing) and CRO strategy across JetBlue.com and the JetBlue mobile app. The Analyst will be responsible for designing, building and supporting the end-to-end test implementation to improve conversion rates, drive digital engagement and optimize the customer journey.

The Analyst, CRO & A / B Testing will work both independently and cross-functionally across Marketing, Product, Analytics, Design and Content teams to design and analyze structured experiments. They will also keep abreast with industry trends and drive the A / B testing practice across JetBlue to ensure that every test is technically sound, statistically valid, on-brand and customer-centric. The ideal candidate will bring an analytical mindset, technical curiosity, a keen eye for digital UX and design and a strong sense of ownership over the A / B testing program. They thrive in a fast-paced, dynamic environment and exhibit the JetBlue values of Safety, Caring, Integrity, Passion and Fun.

Essential Responsibilities :

• Partner with the Manager of A / B Testing & CRO to design, configure, and execute statistically rigorous A / B and multivariate tests across web and mobile platforms
• Build experiences and personalization campaigns in Dynamic Yield, including segmentation, triggers, targeting logic, and goal tracking
• Perform technical QA to ensure proper tagging, event firing, and data integrity before, during, and after experiments
• Analyze test results using appropriate statistical methods (e.g., t-tests, confidence intervals, uplift calculations) and translate insights into actionable recommendations
• Write and maintain SQL queries for behavioral and transactional data extraction, validation, and test reporting
• Develop dashboards and reporting pipelines to visualize experiment performance and trends over time
• Collaborate with product managers, designers, developers, and analysts to integrate experimentation into agile workflows
• Work closely with UX designers and copywriters to create thoughtful, testable experiences that align with brand standards and customer expectations
• Apply a keen eye for design and user experience (UX) to identify opportunities for conversion improvement and evaluate how visual, copy, and layout changes influence behavior
• Maintain documentation of test hypotheses, design decisions, outcomes, and impact to promote knowledge sharing
• Ensure clean and consistent tracking by working with analytics and martech teams to resolve any data capture issues
• Stay current on CRO and A / B testing trends, frameworks, and emerging technologies-and proactively incorporate new best practices into our testing methodology
• Other duties as assigned

Minimum Experience and Qualifications :

Preferred Experience and Qualifications

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Compensation :

JetBlue Airways is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status, or any other legally protected basis.