Marketing Senior Manager - Employer Brand

Marketing Senior Manager - Employer Brand

Named Ad Age Best Places to Work for 10 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insightsas well as its proprietary operating system, Allito deliver cutting-edge digital solutions and innovative media strategies.

Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods spans 85+ countries.

PMG is searching for an Employer Brand Marketing Director who will develop and own the overarching marketing strategy to elevate PMG's employer brand across key talent audiences. This individual will work closely with our People & Culture, Talent Acquisition, DE&I, Internal Communications, and Creative teams to create impactful, integrated campaigns that attract top-tier talent and strengthen employee engagement.

What You Will Do

• Develop and own the employer brand marketing strategy, defining annual goals, key narratives, and campaign roadmaps in alignment with People & Culture.
• Act as the strategic marketing point of contact for people-related programs, providing campaign leadership and guidance.
• Lead stakeholder alignment and planning across functions for large-scale initiatives such as recruiting programs, brand campaigns, and internal launches.
• Drive integrated campaigns to attract top talent and enhance employee engagement, using digital, social, video, and in-office activations.
• Oversee storytelling, asset creation, and go-to-market execution in collaboration with creative, content, and media teams.
• Identify and optimize channel mix strategies (LinkedIn, Glassdoor, programmatic, careers site, etc.) to reach both active and passive candidates.
• Partner with internal communications to highlight culture and employee stories through campaigns and events.
• Support high-impact employee moments such as onboarding, anniversaries, promotions, and L&D milestones with branded experiences.
• Lead collateral and content development in support of new marketing campaigns.
• Plan and execute employer brand events, including recruiting activations, employee engagement initiatives, and culture-building experiences.
• Conduct market research to identify industry trends and external factors influencing strategy.
• Define KPIs, track performance, and present reporting and insights to senior stakeholders to refine strategies.
• Collaborate with the Collective marketing team to streamline operational processes and increase efficiency.
• Manage and mentor a team of marketing professionals.

What You Will Bring :

What We Offer

Benefits vary by country, location, and geography to reflect local laws, norms, and expectations.

What Sets Us Apart

Being part of PMG means joining a company culture that's unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovationwhich often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.