Product Marketing Manager

Benefits :

Bonus based on performance

Competitive salary

Dental insurance

Flexible schedule

Health insurance

Paid time off

Training & development

Vision insurance

Product Marketing Manager

Lifesight is seeking a Product Marketing Manager to drive the success of our measurement and analytics products. This role will bridge product, marketing, partner, and go-to-market teams—helping position Lifesight as the leading platform for unified marketing measurement. The ideal candidate combines deep technical understanding of martech and ad tech ecosystems with strong storytelling, partner enablement skills, and growth acumen.

Responsibilities

Develop and execute product positioning and messaging that differentiates Lifesight’s measurement and analytics capabilities across target industries and use cases.

Partner closely with product management to translate complex technical capabilities—across data analytics, attribution, and media measurement—into clear customer value propositions.

Lead go-to-market strategy for new feature launches, ensuring alignment across product, sales, growth, partnerships, and customer success teams.

Create and manage content frameworks, including product narratives, one-pagers, solution briefs, presentations, and thought leadership assets.

Work with growth and demand teams to develop campaigns that drive adoption, engagement, and pipeline growth.

Serve as the internal subject matter expert on martech, ad tech, media buying, and measurement—bringing insight into market trends, competitive positioning, and customer needs.

Define and track success metrics for all product marketing initiatives, using data to continually refine messaging, content strategy, and go-to-market motion.

Develop and execute ecosystem marketing strategies in collaboration with technology partners, agencies, and media platforms to amplify product adoption.

Enable and activate partners through co-marketing programs, joint go-to-market campaigns, partner training, and solution playbooks.

Build strong relationships with strategic partners to ensure alignment on positioning, pricing, and product integrations in market.

Requirements

5+ years of product marketing experience in SaaS, preferably within marketing technology, ad tech, or analytics platforms.

Strong knowledge of marketing measurement methodologies (attribution, MMM, incrementality, unified measurement).

Proven experience crafting clear, compelling messaging for technical and business audiences.

Deep understanding of martech, ecosystem partnerships, media buying, and data privacy trends.

Demonstrated ability to collaborate cross-functionally and drive clarity in complex product environments.

Experience working with partner ecosystems and executing joint marketing or go-to-market programs.

Results-oriented mindset with the ability to set measurable goals and report on performance.

Exceptional written and verbal communication skills, with a strong storytelling ability.

KPIs & Success Measures

Product adoption and usage growth for key measurement and analytics features.

Launch success rate, measured by revenue impact, adoption curve, and sales enablement readiness.

Pipeline contribution from product marketing campaigns and partner co-marketing programs.

Partner activation rate : percentage of ecosystem partners actively driving opportunities through joint marketing and sales motions.

Win rate improvement in competitive deals influenced by product marketing content and positioning.