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Senior Digital Marketing Manager
Senior Digital Marketing ManagerMediabistro • San Francisco, CA, United States
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Senior Digital Marketing Manager

Senior Digital Marketing Manager

Mediabistro • San Francisco, CA, United States
30+ days ago
Job type
  • Full-time
Job description

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Job Summary :

Sysdig is a well-funded startup focused on cloud security, delivering powerful solutions to secure cloud-native applications. The Digital Marketing Manager will analyze campaign performance across various digital channels, support email marketing initiatives, and collaborate with teams to enhance campaign effectiveness and lead generation.

Responsibilities :

  • Analyze campaign performance data across paid search, paid social, and programmatic channels to uncover trends, evaluate effectiveness, and refine strategies for maximum ROI, reporting to the Senior Manager, Digital Marketing.
  • Support email marketing and nurture campaigns through audience segmentation, content strategy, automated workflows, and performance optimization.
  • Collaborate with the sales team to gather feedback on lead quality and share insights with channel owners to inform ongoing campaign improvements.
  • Collaborate with the Operations team to develop and maintain reporting frameworks and communicate performance to stakeholders.
  • Partner with external agencies to coordinate campaign planning, creative development, and performance optimization across digital channels.
  • Conduct A / B and multivariate testing on ad creatives, landing pages, email campaigns, and CTAs to increase conversion rates.
  • Lead the end-to-end ad production process—from brief creation and asset development to launch and post-campaign performance analysis.
  • Manage the content syndication program to expand audience reach, create leads, and support overall demand generation goals.

Qualifications : Required :

  • 6+ years of B2B SaaS marketing experience, with focus on digital campaigns, demand generation, and pipeline growth.
  • Hands-on experience with important marketing and analytics tools including Marketo, Salesforce, PowerBI, Demandbase, LinkedIn Ads, and SEM platforms.
  • Strong analytical skills with the ability to translate data into actionable insights and performance improvements.
  • A collaborative mindset and ability to work with sales, content, and external partners.
  • Comfort operating in a fast-paced, metrics-driven environment with a test-and-learn approach to marketing.
  • A / B testing skills and able to interpret performance data and acting on it.
  • Excellent project management, communication, and copy writing skills.
  • Collaborative, with an eye for scalable process improvement.
  • Bachelor's degree in Marketing, Business, Communications, or a related field or equivalent working experience.
  • Company :

    The leader in cloud security powered by runtime insights Founded in 2013, the company is headquartered in San Francisco, California, USA, with a team of employees. The company is currently Late Stage. Sysdig has a track record of offering H1B sponsorships.

    Seniority level

    Seniority level

    Mid-Senior level

    Employment type

    Employment type

    Full-time

    Job function

    Job function

    Marketing

    Industries

    Software Development

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    Medical insurance

    Vision insurance

    401(k)

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    Manager Digital Marketing • San Francisco, CA, United States

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