Brand Marketing Manager

Overview

Join to apply for the Brand Marketing Manager role at KAYAK .

KAYAK, part of Booking Holdings (NASDAQ : BKNG), is the world’s leading travel search engine. With billions of queries across our platforms, we help people find their perfect flight, stay, rental car and vacation package. We’re transforming business travel with a new corporate travel solution, KAYAK for Business. As an employee of KAYAK, you will be part of a travel company that operates a portfolio of global metasearch brands including momondo, Cheapflights and HotelsCombined, among others. Our focus is on building the best travel search engine to make it easier for everyone to experience the world.

We are seeking a motivated marketer to join the LATAM team as a Brand Marketing Manager . This role requires strong local market knowledge, media planning expertise, and the ability to work collaboratively across internal teams and external partners. You’ll be responsible for driving brand awareness, relevance, and preference through localized marketing strategies, integrated campaign execution, and strategic brand partnerships. This role requires you to commute to our Miami (FL) office at least 3 times a week.

What You’ll Do

• Develop and execute brand marketing strategies for KAYAK in the LATAM region, aligned with consumer insights, brand positioning, and business goals.
• Lead the development and rollout of integrated marketing campaigns, including creative briefing, media planning, and cross-functional coordination.
• Identify and leverage local consumer and market insights to tailor brand marketing strategies for Brazil and the Hispanic markets.
• Write clear, insight-led creative briefs and work closely with the in-house Creative team, agencies and freelancers to bring campaigns to life.
• Manage traditional media planning (TV, OOH, radio), including direct negotiation with local vendors.
• Collaborate with the in-house digital media team to ensure strong alignment between brand messaging and digital channel performance.
• Adapt global creative and messaging to ensure cultural relevance and resonance in the LATAM region.
• Track campaign performance, define KPIs, and deliver actionable insights to optimize future activity.
• Identify, negotiate, and manage strategic brand partnerships that enhance visibility, drive engagement, and reinforce brand positioning (e.g., sponsorships, co-branded collaborations, and experiential partnerships).
• Work closely with PR, Creative, Performance Marketing, Product, and Commercial teams to ensure consistency and alignment across all consumer touchpoints.
• Integrate local insights into content creation for enhanced brand messaging in our owned and organic channels for the LATAM region.

What You’ll Need

Benefits And Perks

Company-paid therapy sessions through SpringHealth

Development Dollars

Inclusion

At KAYAK, we want everyone to have the space to grow, share ideas and do great work. That’s why we’re focused on hiring the best talent from all walks of life and experiences, supporting them well and making sure no one feels like they have to fit a mold to belong here.

Need any adjustments for the interview, application or on the job? No problem - just give us a heads-up. We’ve got you.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Technology, Information and Internet

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