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Principal Product Marketing Manager
Principal Product Marketing ManagerUrsus • San Francisco, CA, United States
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Principal Product Marketing Manager

Principal Product Marketing Manager

Ursus • San Francisco, CA, United States
27 days ago
Job type
  • Full-time
Job description

Overview

JOB TITLE : Principal Product Marketing Manager

LOCATION : San Francisco or San Jose, CA (hybrid)

PAY RANGE : $87-$127 / hr

DURATION : 5 months

Company

Our client is a global leader in creative software, offering innovative tools for digital media creation, design, and marketing.

Responsibilities

  • Own and execute SEO strategy in partnership with the SEO team, GTM, and other cross-functional partners to capture high-intent demand and grow traffic share.
  • Understand customer needs and conduct research to identify top jobs-to-be-done and workflows.
  • Define and scale use cases, writing compelling value propositions and messaging frameworks for core personas.
  • Lead cross-functional go-to-market plans for new features and launches, ensuring consistent messaging across channels.
  • Translate market and competitive insights into product and GTM recommendations.

Skills

  • 8–10+ years in product marketing, growth marketing, or SEO-focused roles.
  • Focus should be on true product marketers. Do not want to see general marketing managers for this role.
  • Expertise in SEO execution and proven success scaling use case strategies.
  • Core PMM skills : positioning, value prop development, messaging frameworks, segmentation, pricing / packaging insights, launch planning, and sales enablement.
  • Strong communicator with ability to craft compelling narratives and influence cross-functional partners.
  • Analytical, data-driven, and customer-obsessed, with experience using research and insights to shape strategy.
  • Experience in SaaS, productivity, or digital products preferred.

    • Education

  • Bachelor’s degree in Marketing, Business, Communications, or related field required. MBA or advanced degree preferred.

    • Benefits

    Benefits summary : Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate or annual salary only, unless otherwise stated. In addition to base compensation, full-time roles are eligible for Medical, Dental, Vision, Commuter and 401K benefits with company matching.

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    Principal Product Manager • San Francisco, CA, United States

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