Digital Marketing Lead

Job Description

Job Description

The Digital Marketing Lead will be responsible for developing and executing digital campaigns that drive qualified leads, accelerate home sales, and elevate Castle Park’s brand across all verticals. This individual will lead marketing efforts across platforms, including Google Ads, Facebook, Instagram, Zillow, and other digital channels, to effectively promote Castle Park’s manufactured home communities, RV resorts, and campgrounds nationwide.

Depending on background and experience, there will be an opportunity to actively participate in our home sales efforts. We are actively selling affordable homes (manufactured) across our residential communities across the country. This is a hands-on leadership role requiring a balance of strategic thinking and day-to-day campaign execution. The ideal candidate will bring a deep understanding of performance marketing, SEO / SEM, paid social media, and digital funnel optimization, ideally within the real estate or housing sectors.

Key Responsibilities :

• Position will report directly to the VP of Operations and will develop and execute a comprehensive digital marketing strategy to sell homes and drive qualified traffic to CPI’s community listings and websites.
• Partner with operations and sales teams to align marketing initiatives with inventory, pricing, and community goals.
• Establish KPIs, track performance, and optimize campaigns to improve lead-to-sale conversion rates.
• Manage paid search and display advertising (Google Ads, Bing, etc.) for maximum ROI.
• Oversee paid social campaigns (Facebook, Instagram, Meta platforms) targeting qualified homebuyers in specific geographic markets.
• Optimize listing visibility on Zillow, Facebook Marketplace, and similar channels.
• Implement retargeting strategies to re-engage leads and increase conversion rates.
• Improve organic search rankings through keyword optimization, on-page SEO, and content development.
• Collaborate with internal and external partners to produce digital content, landing pages, and ad creative that converts.
• Analyze campaign performance and provide actionable insights using Google Analytics, Meta Business Suite, and other analytics tools.
• Test and refine ad copy, imagery, and calls-to-action to drive continuous improvement.
• Develop reporting dashboards that track cost per lead, conversion rate, and other key metrics.
• Work cross-functionally with sales, operations, and property management teams to ensure consistent branding and messaging.
• Manage third-party vendors or marketing partners when applicable.
• Lead experimentation across new ad formats, markets, and channels.

Requirements

Benefits

Why Join Castle Park Investments?