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Growth Marketer Job at Nashville Public Radio in Houston

Growth Marketer Job at Nashville Public Radio in Houston

MediabistroHouston, TX, United States
30+ days ago
Job type
  • Full-time
Job description

Overview

At Health Note, we're on a mission to humanize healthcare administration. We automate the entire patient journey from the first phone call to the final follow-up, enabling health systems to connect patients with the right physicians, gather precise and relevant data, and maintain empathy at the heart of every interaction. We are building AI-powered digital assistants that act like trusted members of the care team. Instead of rigid, disconnected software modules, our assistants gain skills over time — from handling simple reschedules to managing complex intake, referrals, and medication refills. Patients experience a natural, empathetic interaction, while providers gain a system that is reliable, transparent, and continually improving. Our goal is to deliver a concierge experience for every patient, and a scalable path to automation for every clinic. We are hiring a Senior Growth Marketer to lead go-to-market efforts for this flagship product and cement Health Note as the trusted leader in AI-first, operational automation for healthcare . This is a high-visibility, high-impact role at the intersection of performance marketing, brand-building, and strategic narrative .

What You’ll Do

Own and Accelerate Demand Generation

  • Plan and execute full-funnel campaigns that drive awareness, education, and qualified pipeline from mid-sized healthcare practices.
  • Own paid, organic, and ABM channels—including messaging, landing pages, email nurtures, and SDR enablement materials.
  • Translate product value into persona-specific ROI narratives for front office, clinical ops, and administrative leadership.
  • Experiment quickly across LinkedIn, display, newsletter partnerships, retargeting, and emerging media to find what scales.

Make Us the Voice of the Category

  • Shape our thought leadership strategy across LinkedIn, email, partner content, and events.
  • Build Health Note's public voice : amplify wins, tease insights, and publish bold, POV-driven content that sets the narrative—not just follows it.
  • Partner with founders and product leaders to spot and share meaningful stories, trends, and customer outcomes.
  • Identify and engage in channels where healthcare leaders live—from Modern Healthcare and Becker's to niche Substacks, communities, and conferences.

    • Support Growth Across the Platform

  • Drive demand for our original intelligent intake product, still widely used across enterprise health systems.
  • Tailor messaging to CMIOs, operational leaders, and innovation teams across complex buying journeys.

    • Execute Full-Funnel Marketing with Discipline

  • Own ~30% of pipeline through MQLs; partner tightly with Sales to align outbound strategy and campaign support.
  • Track performance, optimize fast, and bring a data-driven mindset to every experiment.

    • Create and Scale High-Impact Assets

  • Produce compelling one-pagers, decks, briefs, case studies, and video scripts across all stages of the funnel.
  • Maintain and evolve a library of ABM materials by persona and segment.
  • Be the go-to for speed—if Sales or Product needs something fast, you’re ready to jump in and deliver.

    • Use AI as a Force Multiplier

  • Use generative tools (e.g. Jasper, Descript, Copy.ai, Gemini) to draft content, explore messaging, and test variations quickly.
  • Help shape how our marketing team works in a modern, AI-native way—from content ops to campaign iteration.

    • What You Bring

  • 5–7 years of B2B growth or product marketing experience; startup or early-stage strongly preferred.
  • 3+ years in digital health or healthtech, ideally marketing SaaS products to provider orgs.
  • Deep knowledge of demand gen tactics : ABM, email, paid media, funnel optimization, and reporting.
  • Experience developing content and campaigns that build category leadership.
  • A strong, clean writer with the ability to drive messaging clarity across formats.
  • An eye for where healthcare leaders are paying attention, and how to show up there credibly.
  • Passion for AI tools, creative experimentation, and marketing at the edge of what's possible.
  • (Bonus) Familiarity with voice tech, call center automation, or scheduling platforms.

    • Compensation & Benefits

  • Base Salary : $135K–$160K
  • Equity : Early-stage equity eligibility
  • Location : United States (No work visa sponsorship at this time)

    • What Success Looks Like

  • You drive predictable, scalable pipeline for our voice product—and help define the blueprint.
  • You help position Health Note as the leading voice in AI-powered scheduling and intake.
  • You build a steady drumbeat of thought leadership and shareable insights that gets the industry talking.

    • You create a marketing engine that's fast, creative, AI-powered, and tightly aligned with Sales and Product .

    Not all applicants will have skills that match a job description exactly. Health Note values diverse experiences in other industries and we encourage everyone who meets the required qualifications to apply. While having "desired" attributes makes for a strong candidate, we encourage applicants with alternative experiences to apply. We are always looking for people who will bring something new to the table!

    Working at Health Note

    At Health Note, we believe in taking care of our team members by providing a wide range of ways to support their professional growth, mental and physical well-being, and work-life balance. We are always looking for new ways to help our employees thrive!

    Health and Wellness - We offer comprehensive health benefits, including medical, dental, and vision, as well as disability and life insurance coverage. We also offer a 401k with a company match.

    Work Life Balance - We know that everyone has a life away from work! We encourage our employees to adjust their work schedules to balance family responsibilities and offer a flexible PTO policy to encourage everyone to take time away from work and recharge as needed.

    Team Culture - Join a dynamic and collaborative team environment where your contributions are valued and your voice is heard. We host regular team-building activities, social events, and more.

    Continuous Learning - We encourage personal and professional growth with access to learning resources, training programs, and opportunities for career advancement.

    Committed to Diversity, Equity, and Inclusion

    Health Note is an Equal Opportunity Employer and is committed to fair hiring practices. All hiring decisions at Health Note are based on business requirements, job needs and individual qualifications. Each candidate is considered without regard to race, color, religion, gender, sexuality, national origin, age, disability, genetics or any other protected status.

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