Senior Product Marketing Manager
As a part of Walmart Connect, you'll build industry-defining ad platforms that enable brands and sellers to connect meaningfully with shoppers, through high performing advertising that leverages Walmart's massive omni-channel data. You and your team will focus on omni-product positioning and strategies and delivering cross-product solutions including playbooks, case studies, claims, training and communications.
You'll make an impact by :
- Develop deep omni-channel positioning and capabilities
- Identify omni-product opportunities, building data-driven product marketing strategy, and developing a cohesive cross-product narrative and voice while working closely with product teams, sales and cross-functional teams
- Establish and own PMM voice and marcomms to create consistency at scale and solutions-focused narratives
- Roll out cross-product narrative, playbooks, case studies, claims, training, newsletters and webinars
- Lead training and certification strategies, partnering closely with marketing and training teams
- Develop playbook strategy to articulate how best to use products and solutions to achieve business objectives
You'll sweep us off our feet if
You like digging into data and doing some analysisYou're customer-centric in spirit and in executionYou're a product storytellerYou're comfortable influencing others and getting buy-in from leadershipYou have a sense of humorYou have deep domain knowledge in AdTechManager's Preferred Qualifications :
10+ years of experience in product marketing, 5+ years of experience in Online Advertising IndustryA solid understanding of advertising technologiesProven ability to form relationships and lead cross functional initiativesEmbrace working in a fast paced continually evolving environmentExceptional communication skills in both writing and presentationAnalytical and data-drivenStructured and a strategic thinkerProficient in Microsoft Office applications (Excel, PowerPoint, Word, and Outlook)Minimum Qualifications :
Option 1 : Bachelor's Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field. Option 2 : 6 years' experience in Marketing, Business Administration, or related field.
Preferred Qualifications :
Masters : Business Administration
Primary Location : 850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America
Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.