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Senior Manager, Product Marketing

Senior Manager, Product Marketing

WalmartHoboken, NJ, US
8 hours ago
Job type
  • Full-time
Job description

Senior Product Marketing Manager

As a part of Walmart Connect, you'll build industry-defining ad platforms that enable brands and sellers to connect meaningfully with shoppers, through high performing advertising that leverages Walmart's massive omni-channel data. You and your team will focus on omni-product positioning and strategies and delivering cross-product solutions including playbooks, case studies, claims, training and communications.

You'll make an impact by :

  • Develop deep omni-channel positioning and capabilities
  • Identify omni-product opportunities, building data-driven product marketing strategy, and developing a cohesive cross-product narrative and voice while working closely with product teams, sales and cross-functional teams
  • Establish and own PMM voice and marcomms to create consistency at scale and solutions-focused narratives
  • Roll out cross-product narrative, playbooks, case studies, claims, training, newsletters and webinars
  • Lead training and certification strategies, partnering closely with marketing and training teams
  • Develop playbook strategy to articulate how best to use products and solutions to achieve business objectives

You'll sweep us off our feet if

  • You like digging into data and doing some analysis
  • You're customer-centric in spirit and in execution
  • You're a product storyteller
  • You're comfortable influencing others and getting buy-in from leadership
  • You have a sense of humor
  • You have deep domain knowledge in AdTech
  • Manager's Preferred Qualifications :

  • 10+ years of experience in product marketing, 5+ years of experience in Online Advertising Industry
  • A solid understanding of advertising technologies
  • Proven ability to form relationships and lead cross functional initiatives
  • Embrace working in a fast paced continually evolving environment
  • Exceptional communication skills in both writing and presentation
  • Analytical and data-driven
  • Structured and a strategic thinker
  • Proficient in Microsoft Office applications (Excel, PowerPoint, Word, and Outlook)
  • Minimum Qualifications :

    Option 1 : Bachelor's Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field. Option 2 : 6 years' experience in Marketing, Business Administration, or related field.

    Preferred Qualifications :

    Masters : Business Administration

    Primary Location : 850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America

    Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.

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    Senior Product Marketing Manager • Hoboken, NJ, US

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