Senior Marketing Manager

Senior Marketing Manager

The Senior Marketing Manager at CrewBloom will be responsible for driving growth through innovative marketing strategies. This role involves managing lead generation campaigns, expanding our online presence, and ensuring accurate performance tracking and reporting. The ideal candidate will be a strategic thinker with hands-on experience in digital marketing, capable of creating impactful initiatives to attract high-quality leads and support the company's expansion.

Job Responsibilities

Marketing Operations, Automation, Enablement and Support (50%) :

• Digital Marketing Strategy : Develop and execute comprehensive digital marketing strategies aligned with company goals.
• Content Creation : Create high-quality, engaging content (e.g., blog posts, articles, social media posts) that resonates with our target audience.
• Channel Management : Oversee and optimize performance across various digital channels, including search engines, all social media platforms, and emails.
• Analytics : Monitor and analyze key performance indicators (KPIs) to measure marketing campaigns' effectiveness and identify improvement areas.
• Website Optimization : Continuously improve the company's website to enhance user experience, drive conversions, and improve search engine rankings.

High-Performance Lead Generation (30%) :

Organization, Calendar, Drives, Folders, Trackers, Reports, and Dashboards (20%) :