Sr. Brand ManagerPeopleSuite Talent Solutions • Florham Park, NJ, US

Sr. Brand Manager

PeopleSuite Talent Solutions • Florham Park, NJ, US

2 days ago

Job type

Full-time

Job description

Job Description

Scope of Position

Our Client is seeking an experienced and strategic Senior Brand Manager (SBM) to lead the launch and growth of an exciting new wellness brand in the U.S. market — with plans to expand into Canada within the next two to three years.

This high-visibility role offers the opportunity to fully own brand strategy and execution, working closely with cross-functional teams across Sales, Innovation, Finance, Operations, and Global Headquarters. The ideal candidate is a hands-on leader who combines analytical rigor, creative vision, and a passion for driving brand performance in the health and wellness.

Responsibilities

Lead Brand Launch & Growth : Drive all aspects of go-to-market strategy, brand positioning, and annual planning to ensure successful launch and sustained growth.
Annual Planning & Forecasting : Develop and manage annual business and operational plans in partnership with the Sr. Director of Marketing and VP of Sales; prepare SKU-level shipment and demand forecasts.
Creative Development : Oversee creative briefings and campaign production, ensuring alignment with brand strategy and delivery on time and within budget.
Digital & E-Commerce Expertise : Lead digital-first brand marketing initiatives across e-commerce, social, and digital media platforms to maximize consumer engagement.
Omnichannel Marketing : Manage consumer promotions, shopper marketing, and trade initiatives to drive awareness and conversion across channels.
Cross-Functional Collaboration : Partner with internal teams and external co-manufacturers to execute strategic initiatives and maintain seamless operational flow.
Market Analysis & Insights : Maintain a proactive approach to competitive analysis and category performance to identify risks and opportunities for growth.
Sales Partnership : Collaborate with sales teams to develop and present compelling sell-in materials and account plans for retail partners.
Innovation & Expansion : Identify new consumer segments, product line extensions, and adjacent category opportunities to expand the brand’s reach.
International Collaboration : Maintain close coordination with the Global Marketing team in Japan to align strategy and share insights.
Travel : Light travel as needed.

Additional Responsibilities

Seek continuous improvement in processes and cost efficiencies.

Manage multiple priorities effectively in a fast-paced environment.

Perform special projects as assigned and maintain high ethical and professional standards.

Uphold the company's in-office work policy (five days per week, with approved exceptions).

Qualifications

Education : Bachelor’s degree in Business, Marketing, or related field; MBA preferred.

Experience : 5–7 years of brand management experience within OTC Health, Consumer Packaged Goods (CPG), Beverages, or Vitamins & Supplements industries.

Proven success in consumer marketing, digital media, and e-commerce strategy required.

Strong analytical, strategic, and leadership skills with the ability to influence cross-functional teams.

Excellent written and verbal communication skills.

Technical Skills

Proficient in Microsoft Office Suite and general office systems.

Experience with marketing analytics tools and digital platforms a plus.

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Brand Manager • Florham Park, NJ, US