Email Marketing Specialist

Our Company :

Founded in 1971, IBISWorld is a global company that provides trusted industry research on thousands of industries and category data for purchasing professionals.

Our mission is simple : provide and scale valuable, actionable data to the largest and most influential enterprises worldwide. To accomplish that mission, we’ve cultivated a positive, inclusive culture where people are passionate about their work and are surrounded by other kind, intelligent achievers.

IBISWorld’s biggest strength has always been people power. With offices in Melbourne, New York, Los Angeles, London, and Frankfurt, our success has created abundant opportunities for the best and brightest to bring new ideas and fresh perspectives.

We’re looking to grow our international team. If you share our mission, we would love to learn more about you.

The Role :

The Email Marketing Specialist will drive our email marketing efforts to minimize any friction along the prospect and buyer journey to help maximize revenue. This role will be responsible for the execution of email marketing automation as part of IBISWorld’s global Marketing and Customer Experience strategy. Your goal will be to develop and coordinate a global email marketing strategy and facilitating integrated marketing communications, while ensuring email marketing best practices are upheld. The Email Marketing Specialist’s role sits on our Go-to-Market team and is responsible for collaborating with marketing, customer experience, and product teams, to meet business objectives.

Key Duties :

• Campaign set-up, testing, tagging, accessibility, scheduling, and deployment across various email channels. You will work with internal teams for key email elements such as imagery, landing pages, content, and data to develop and execute integrated email campaigns that directly support business objectives; ensure creative and messaging is on brand and accurate across all channels.
• Manage email campaigns end-to-end, including planning, coordinating, drafting content for approval, audience segmenting, targeting, set-up, QA, testing, reporting.
• Implement, manage and optimize relevant triggered and automated campaign journeys. Design campaigns that are aligned to customer segments, and ensures email content is aligned to appropriate stages in the buyer’s journey.
• Champion continuous advancement of our email marketing capabilities and email strategies; work with international teams to effectively communicate these tactics.
• Work with internal teams to build and maintain database segments. Execute audience segmentation strategies and perform content / offer testing to optimize email campaigns.
• Build and publish digital forms, including demo request, gated download, and survey forms.

Performance Expectations :

As the successful candidate, you will have :

Salary Range : $70,000-$75,000

You will be rewarded with a competitive salary, work from home flexibility as well as a great working environment.

This role would suit candidates with an undergraduate degree and previous experience in a similar role developing an email marketing strategy.

EQUAL OPPORTUNITY EMPLOYER

IBISWorld is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, gender identity, sexual orientation, age, status as a protected veteran, among other things, or status as a qualified individual with disability.

If you are an individual with disabilities who needs accommodation or if you are having difficulty using our website to apply for employment, please email for assistance.