Head of Marketing

This range is provided by 24 Seven Talent. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$200,000.00 / yr - $220,000.00 / yr

Direct message the job poster from 24 Seven Talent

Associate, Talent Solutions | Direct Hire at 24 Seven Talent

Head of Marketing

We are seeking an experienced, hands-on Head of Marketing to lead a strategic shift from legacy Linear TV–centric acquisition to a diversified, digital-first growth strategy. The ideal candidate is an expert in growth marketing across digital media including CTV, programmatic, paid social, search, email / CRM, and owned digital assets, with strong knowledge of Linear TV planning and measurement.

This role involves designing and executing high-impact marketing programs while building a small but scalable marketing team over the long term. The successful candidate will be highly collaborative, persuasive, and creative, capable of influencing franchisor decisions and aligning franchise partners on shared growth initiatives.

Location

Chicago - Hybrid 2 days a week in-office

Open to Remote with Central Time working hours - Midwest, East Coast

Key Responsibilities

• Manage marketing spend focused on customer acquisition across digital media and all working spend / P&L.
• Own key metrics such as traffic SSS, CAC & CPT, and overall channel traffic.
• Develop and measure customer acquisition strategies across all media channels to drive revenue growth and targeted ROI.
• Analyze KPIs and provide recommendations from dashboards and ad hoc analysis.
• Manage media agencies to ensure strategic execution.
• Optimize creative and collateral decisions using Test & Control methods.
• Implement segmentation strategies to improve conversion rates and customer lifetime value.
• Build CRM and communication touchpoint strategies to enhance sales, customer experience, NPS scores, and retention.
• Collaborate with analytics teams to manage consumer data platforms for CRM efforts.
• Work with creative agencies and field operations on marketing materials and local marketing strategies.

Qualifications

Seniority level

Employment type

Job function

Industries

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