PUBLIC RELATIONS DIRECTOR ENTERTAINMENT (LA) Job at SEQUEL in Los Angeles

PUBLIC RELATIONS DIRECTOR ENTERTAINMENT (LA) PUBLIC RELATIONS DIRECTOR ENTERTAINMENT (LA) SEQUEL is an award-winning communications and marketing agency specializing in culture, hospitality, fashion, and music. Through a multidisciplinary approach, SEQUEL creates strategies, stories and synergies for the brands and people who define the world today.

OVERVIEW

SEQUEL is actively seeking a Public Relations & Marketing Director with a focus on entertainment and talent. The Manager provides support to the Vice Founder by developing and managing key relationships that support the vision and business objectives of our clients.

KEY RESPONSIBILITIES

In partnership with the Founder of the agency, develop a PR strategy for each client and drive implementation while demonstrating impactful results.

Develop and execute earned media plans and secure brand building coverage for multiple clients for their music and related projects

Increase profiles of clients by identifying opportunities across media outlets, conferences, podcasts and industry events. Oversee and implement the agreed approach with the respective in-house and external teams.

In line with strategy, ideate creative ways to tell our clients’ stories, celebrating campaigns, events and the profiles of each

Create unique and creative ways for our clients to intersect pop culture (i.e. throw the first pitch at a baseball game, become the first music curator of a team, work with a gaming partner, etc.)

Compile interview briefings for spokespeople / artists and written responses for features and news stories

Maintain relationships with relevant journalists, media and brand partners

Provide coverage targets (by month and by project)

Accountable for KPI tracking and reporting, working with Manager, Coordiantor and interns

Monitor client brand exposure, ensuring all communication and activity is in line with strategy.

WHAT YOU BRING

4+ years of PR and marketing experience in the entertainment or talent publicity field

Robust network of media and editorial relationships – not just names, established work with these contacts and a proven track record of earned media placements

Ability to work on competing priorities at the same time

Able to work with different teams and personalities, and find ways to compromise and do what’s best for the business

Proficient in Google suite (Excel, Slides, Word)

Strong attention to detail

General interest in music as many clients will be music artists

Comfortable with a fast-paced environment and able to be nimble

Ability to travel when needed

Proven track record of creating a positive impact on business through implementation of a PR and marketing strategy

Experience ideating and executing events

Proficient writing skills

Must have experience managing a team

Must have experience writing and creating media strategies for clients

Discreet, professional and well spoken, with excellent communication skills

Extremely well-organized, methodical and efficient, with a good dose of common sense and initiative

Proactive and able to show initiative / ideas to constantly promote our clients

Creative and strategic thinker

Able to identify communication opportunities across multiple media platforms

WHAT WE BRING

Hybrid work environment

Medical, Dental and Vision insurance

Generous vacation and sick day allotment

Summer Fridays

Paid Winter Holiday Break

Salary is negotiable based on skills and experience.

SEQUEL i s an equal opportunities employer; we encourage people with a diverse range of backgrounds to apply. We recognize and celebrate the benefits that diversity brings to our workplace, our business and our customers. We welcome and will consider all applications regardless of race and nationality, religion, color, sex, pregnancy or related medical conditions, parental status, sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or any other legally protected characteristics.

Seniority level Seniority level Mid-Senior level

Employment type Employment type Full-time

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