Email Marketing Coordinator

Email Marketing Coordinator

Williams Lea, by RRD is a global business support services company with a strong legacy-over 200 years of experience delivering world-class business solutions. We specialize in delivering skilled administrative support, document production, presentation design, and marketing and communications services to leading companies around the world-especially within legal, financial, and professional services industries. We're a people-powered organization. With a presence in North America, the UK, Europe, and Asia Pacific, we have thousands of employees globally, all working together to help our clients operate more efficiently and effectively. Whether it's supporting law firms with critical document production or helping financial institutions manage high-volume print and digital communications, we're the behind-the-scenes team making everything run smoothly.

The Email Marketing Coordinator supports the client's Business Development, and Marketing teams. Primarily responsible for the formatting and distribution via email of the firm's client alerts, news and event invitations.

Positions : 2 (two different shift options) Location : Columbus, OH Schedules : Mon-Fri 5AM -1PM AND Mon-Fri 11AM - 8PM Pay : $27 - $28 / hour

Benefits : Various health insurance options & wellness plans (Medical, Dental, Vision, Prescription Drug) 401k Retirement Savings Plan Including Employer Match Paid Time Off (PTO) Life Insurance Paid Parental Leave Short-term & Long-term Disability Healthcare & Dependent Care Flexible Spending Accounts Domestic Partner Coverage Commuter Benefits Legal Assistance Employee Assistance Program (EAP) Access to free on-site Gym Onsite Cafe Company Provided Parking Additional Employee Perks and Discounts

Job Description

• Layout, test and circulate HTML email drafts with Business Development teams, partners and others, making changes as needed.
• Assist in building distribution lists and segmenting contacts in the CRM database across multiple criteria for mailings.
• Send emails using the email merge tools.
• Help to enforce the firm's data protection and anti-spam policies related to this work.
• Make HTML email templates and change existing templates to support business needs.
• Configure, test and set up email layout and web response forms to support global Business Development email campaign tracking, and event registration and management.
• Create InterAction folders and fields to support events.
• Produce follow-up reports and metrics for email campaigns and events.
• Help support global team on consistent email marketing system usage.
• Suggest improvements to the business processes and to reports generated by the system.
• Perform data stewarding duties to assist in the maintenance and administration of client and contact data in the firm's Client Relationship Management system.
• Troubleshoot bugs, broken links and other problems.
• Performs other responsibilities and ad hoc tasks as assigned.

Qualifications