Interactive Marketing Consultant

Job Description

Job Description

Primary Job Title :

Interactive Marketing Consultant

Alternate / Related Job Titles :

Digital Marketing Consultant

CRM Marketing Specialist

Marketing Automation Analyst

Location :

Boston, MA or Springfield, MA (Hybrid)

Onsite Flexibility :

Hybrid Schedule (In-office and remote days as assigned)

Contract Details :

Position Type : Contract

Contract Duration : 6 months (estimated)

Start : As Soon As Possible

Pay Rate : $34.28–$35.71 / hour

Shift :

Standard business hours, Monday–Friday

Job Summary :

The Interactive Marketing Consultant is responsible for developing and executing data-driven digital marketing campaigns that drive engagement and conversion across multiple channels. This role supports the Customer Relationship Management (CRM) and Customer Engagement & Activation teams to design and optimize personalized campaigns that align with marketing strategy and business goals. The ideal candidate brings hands-on experience in marketing automation, CRM platforms, and cross-functional collaboration to deliver meaningful customer experiences.

Key Responsibilities :

Manage B2B and B2C marketing campaigns across email, direct mail, SMS, and mobile channels.

Develop and execute testing strategies (A / B and multivariate) to improve performance and ROI.

Analyze campaign results and generate actionable insights to optimize customer journeys and campaign workflows.

Collaborate with cross-functional teams including Creative, Data & Analytics, Martech, and Development to execute digital campaigns effectively.

Ensure all campaigns align with email best practices , CRM standards, and compliance requirements.

Contribute to continuous process improvements in campaign design, delivery, and reporting.

Participate in capability development, technology enhancement, and CRM data analysis initiatives.

Required Experience :

Minimum 3 years of marketing experience , including B2B / B2C campaign design and optimization .

At least 1 year of experience with CRM or marketing automation platforms , such as Salesforce Marketing Cloud, Salesforce CRM, Marketo, or Eloqua .

Proven ability to execute data-driven campaigns and interpret performance analytics.

Hands-on experience creating and managing automated customer journeys and workflows.

Preferred Experience :

2+ years of experience with Salesforce Marketing Cloud.

Working knowledge of Agile methodologies and sprint-based project management.

Financial services or regulated industry experience preferred.

Required Skills :

CRM and marketing automation expertise (Salesforce, Eloqua, or Marketo).

Strong data analysis and performance optimization skills.

Excellent communication and stakeholder management abilities.

Proficiency in Microsoft Office Suite , particularly Excel and PowerPoint.

Preferred Skills :

Knowledge of customer lifecycle marketing and personalization strategies.

Ability to work collaboratively with multiple teams and manage competing priorities.

Strategic thinking and creative problem-solving in a dynamic environment.

Benefits :

• Medical, Vision, and Dental Insurance Plans
• 401k Retirement Fund

About the Client :

Leading financial services company offering life insurance, disability income insurance, long-term care insurance, retirement planning, and annuities. Committed to corporate responsibility, innovation, and creating an inclusive workplace that empowers employees to thrive.

About GTT

GTT is a minority-owned staffing firm and a subsidiary of Chenega Corporation, a Native American owned company in Alaska. As a Native American-owned, economically disadvantaged corporation, we highly value diverse and inclusive workplaces. Our clients are Fortune 500 banking, insurance, financial services, and technology companies, along with some of the nation's largest life sciences, biotech, utility, and retail companies across the US and Canada. We look forward to helping you land your next great career opportunity!

Job Number : 25-26936

#gttic #gttjobs

Company Description

Global Technical Talent is a subsidiary of Chenega Corporation (www.Chenega.com) with over 1.3 billion US$ in revenue and 5800 US employees. We provide Total Talent Solutions, Global staffing, SOW, RPO, Direct Sourcing, and Global Payroll with physical offices in US, Canada, and India. GTT Digital headquartered in Toronto specializes in providing high-tech digital and banking talent to some of the nation’s largest financial institutions. As a leader in the staffing industry for over 22 years, we have become one of the largest staffing firms in the New England region, working with Fortune 500 clients and cutting-edge, technology-driven recruiting infrastructure.

We are a Native American-owned, economically disadvantaged corporation that highly values diverse and inclusive workplaces. Our clients and partners are among the most successful and innovative organizations in the world. Our top clients are Fortune 500 banking, insurance, and financial services firms, some of the nation’s largest life sciences, biotech, utility, and retail companies, and prestigious educational institutions in the Ivy League tier.

There is always a new opportunity for success when you look through all of the open job opportunities on our website’s career page. Just click on this link : https : / / bit.ly / gttcareers

Awards

SIA’s Fastest Growing Staffing Firm : 2023 and 2015

SIA’s Best Staffing Firm to Work for : 2019 -2023

Inc 5000 Fastest Growing Private Company : 2023, 2022, 2016, 2015

Randstad Preferred Supplier : 2020 - 2023

TechServe Alliance Excellence Award. 2019

NH Business Magazines Fast 5 fastest growing companies

Ernst & Young Entrepreneur of the Year Finalist : 2015

Company Description

Global Technical Talent is a subsidiary of Chenega Corporation (www.Chenega.com) with over 1.3 billion US$ in revenue and 5800 US employees. We provide Total Talent Solutions, Global staffing, SOW, RPO, Direct Sourcing, and Global Payroll with physical offices in US, Canada, and India. GTT Digital headquartered in Toronto specializes in providing high-tech digital and banking talent to some of the nation’s largest financial institutions. As a leader in the staffing industry for over 22 years, we have become one of the largest staffing firms in the New England region, working with Fortune 500 clients and cutting-edge, technology-driven recruiting infrastructure.\r\n\r\nWe are a Native American-owned, economically disadvantaged corporation that highly values diverse and inclusive workplaces. Our clients and partners are among the most successful and innovative organizations in the world. Our top clients are Fortune 500 banking, insurance, and financial services firms, some of the nation’s largest life sciences, biotech, utility, and retail companies, and prestigious educational institutions in the Ivy League tier.\r\n \r\nThere is always a new opportunity for success when you look through all of the open job opportunities on our website’s career page. Just click on this link : https : / / bit.ly / gttcareers \r\n \r\nAwards\r\n\r\nSIA’s Fastest Growing Staffing Firm : 2023 and 2015\r\nSIA’s Best Staffing Firm to Work for : 2019 -2023\r\nInc 5000 Fastest Growing Private Company : 2023, 2022, 2016, 2015\r\nRandstad Preferred Supplier : 2020 - 2023\r\nTechServe Alliance Excellence Award. 2019\r\nNH Business Magazines Fast 5 fastest growing companies\r\nErnst & Young Entrepreneur of the Year Finalist : 2015