Marketing Operations & Content Manager Job at Signal Mutual in Norwalk

Marketing Operations & Content Manager

Signal Mutual is seeking a highly organized and detail-oriented marketing and content manager who can bridge digital campaign execution and content quality. The ideal candidate is skilled in digital campaign setup, audience segmentation, data governance, analytics, and multi-channel communications execution. This role will work closely with senior marketing leadership to translate strategic plans into actionable, data-driven marketing activities. As part of the Signal Operations team, this position will be expected to contribute to broader departmental initiatives by supporting the team as needed.

Key Responsibilities

Campaign Execution & Marketing Operations

Build and execute email campaigns using Salesforce Pardot / Account Engagement, including template setup, automation workflows, distribution, and reporting.

Manage campaign audience segmentation, list hygiene, and deduplication to ensure precise targeting and data accuracy.

Assist in maintaining and updating marketing technology assets such as email templates, landing pages, and automation workflows.

Content & Communications

Upload and publish content in website CMS.

Schedule and format LinkedIn posts, ensuring consistency and accuracy.

Ensure uploaded content is formatted accurately and consistently in line with brand standards.

Support distribution of Member communications and updates across email, website, and LinkedIn.

Analytics & Reporting

Compile and maintain monthly KPI dashboards (email, website, LinkedIn) to help team to track performance against defined benchmarks and support continuous optimization.

Monitor campaign performance and engagement trends and provide insights to marketing lead to inform quarterly board-level rollups.

CRM & Data Governance

Conduct regular data cleansing, segmentation list maintenance, and CRM updates in Salesforce to support effective campaign delivery and Member engagement tracking.

Support data governance efforts, ensuring accuracy, consistency, and compliance across marketing systems and processes.

Performs related job duties as required.

Qualifications & Experience

Bachelor’s degree in marketing, communications, business, or related field.

3 – 5 years’ experience in marketing operations or CRM administration, preferably in financial services.

Proven hands‑on experience with Salesforce Pardot and CRM platform management is required.

Strong technical skills in campaign building, automation workflows, segmentation, and reporting.

Prior experience with CMS tools, Umbraco familiarity is required.

Solid understanding of marketing data hygiene best practices and data governance principles.

Excellent written and verbal communication and collaboration skills.

Experience supporting event marketing operations is a plus.

Proficiency with Microsoft Office Suite (PowerPoint, SharePoint, etc.).

Detail‑oriented with strong organizational and project management abilities.

This position is located in South Norwalk, CT and requires 3 days / week in-office.

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