Job Description
Job Description
Description : Company Overview :
Carolina Age Management Institute (CAMI) is a premier aesthetics clinic dedicated to providing cutting-edge treatments in skin rejuvenation, injectables, laser therapies, and body contouring. Our team of skilled professionals is passionate about enhancing confidence and natural beauty through innovative aesthetic solutions.
Position Summary :
Carolina Age Management Institute (CAMI) is seeking a creative, strategic, and results-driven Social Media Specialist to elevate our online presence and drive engagement across multiple digital platforms. This role will be responsible for developing and executing social media strategies, creating compelling content, managing community engagement, and analyzing performance metrics to optimize digital outreach.
As a key member of our team, the Social Media Specialist will play a crucial role in showcasing our aesthetic treatments, patient success stories, and expert medical providers while ensuring brand consistency and maximizing visibility. The ideal candidate will be passionate about aesthetics, have a keen eye for visual storytelling, and possess a deep understanding of social media trends and best practices.
Job Responsibilities :
- Social Media Strategy & Content Creation
- Develop, implement, and manage a comprehensive social media strategy across platforms including Instagram, Facebook, TikTok, YouTube, and LinkedIn.
- Create engaging, high-quality content (posts, reels, stories, videos, and graphics) that align with CAMI’s brand identity.
- Stay up to date with aesthetic trends and industry news to produce relevant and timely content.
- Collaborate with the marketing team and aesthetic providers to showcase treatments, patient success stories (with consent), promotions, and educational content.
- Utilize SEO best practices and hashtags to enhance content visibility and engagement.
Community Engagement & Brand Growth
Alpha Aesthetics and its Partners are committed to hiring and retaining a diverse workforce. Alpha considers applicants for employment without regard to, and does not discriminate on the basis of, an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Alpha discriminate on the basis of sexual orientation or gender identity or expression.
Monitor, engage, and respond to followers, comments, and messages to foster community growth and positive brand interactions.Develop and manage influencer and brand ambassador collaborations to expand reach.Encourage and curate user-generated content (UGC) from patients and followers.Analytics & Performance Optimization
Track, analyze, and report on social media performance using key metrics (engagement, follower growth, impressions, conversions).Optimize content strategies based on insights to enhance reach and engagement.Research and implement best practices to increase social media presence and effectiveness.Paid Advertising & Promotions
Assist in the creation and management of paid social media campaigns to drive brand awareness, lead generation, and appointment bookings.Collaborate with the marketing team to develop promotional campaigns for services, specials, and events.Collaboration & Brand Alignment
Work closely with internal teams, including marketing, medical professionals, and patient specialists, to align social media efforts with business goals.Maintain brand consistency across all digital content and messaging.Why Join Us?
Opportunity to work with a dynamic team in the aesthetics industry.Competitive salary and benefits package.Access to aesthetic treatments and employee discounts.Growth opportunities within an expanding clinic.Alpha Aesthetics and its Partners are committed to hiring and retaining a diverse workforce. Alpha considers applicants for employment without regard to, and does not discriminate on the basis of, an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Alpha discriminate on the basis of sexual orientation or gender identity or expression.
Requirements :
Skills and Qualifications :
1-3 years of experience in social media management, preferably in the aesthetics, beauty, or wellness industry.Strong understanding of major social media platforms and their algorithms.Proficiency in content creation tools like Canva, Adobe Creative Suite, or other graphic design / video editing software.Excellent copywriting and storytelling skills with a keen eye for aesthetics.Ability to analyze data and adjust strategies accordingly.Knowledge of influencer marketing, UGC strategies, and paid social media advertising is a plus.Experience using social media scheduling tools (e.g., Later, Hootsuite, or Sprout Social).Passion for the aesthetics and beauty industry.