Marketing Manager-Lyman Products and Mark 7 Reloading

Job Title : Marketing Manager - Lyman Products and Mark 7 Reloading

Department : Marketing

Reports To : Director of Sales & Marketing

Position Summary

The Marketing Manager will lead the planning and execution of marketing initiatives for the Lyman, Mark 7 and Raytech brands. This is a hands-on, creative leadership role responsible for graphic design, social media, PR, advertising, and websites.

You'll oversee marketing campaigns from concept to delivery—developing packaging, catalogs, and promotional materials; driving online and print advertising; maintaining web content; and ensuring consistent brand messaging across all platforms.

This position is ideal for a highly organized, creative professional who enjoys blending design skills with strategic marketing to engage customers in the shooting sports market.

Key Responsibilities

Marketing Strategy & Planning

• Develop and execute annual marketing plans and campaign calendars for Lyman Products and Mark 7 Reloading
• Manage advertising budgets, schedules, and placements across print, digital, email and social channels
• Align marketing efforts with product launches, sales objectives, and brand initiatives

Graphic Design & Brand Creative

Social Media & Digital Communications

Plan, create, and schedule social media posts and eblasts to drive awareness, engagement, and sales

Public Relations & Editorial

Website & Digital Experience

Video & Multimedia

Team Leadership & Collaboration

Qualifications

Technical Skills

What We Offer