Merchandising & Trade Marketing Manager

EOE Statement

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.

Category

Sales and Marketing

Description

JOB PURPOSE

The Merchandising & Trade Marketing Manager - who reports into the EVP Sales & Merchandising - is responsible for driving long term growth and enabling both the Sales teams and all support groups that engage with sales. The role is a combination of retail pricing strategy and management, channel management, sales strategy and analytics, as well as creating and managing sales tools to enable strong execution of our most important sales priorities. This can include line review management and support, retail analytics and insights to drive a sharp-shoot strategy to win more business (external and internal), being a key liaison for many departments. This key role is at the center of the sales matrix that supporting the EVP in working with all teams, including Sales, Products, Finance, and strategy.

A successful Merchandising & Trade Marketing Manager will have strong leadership and strategic planning skills to go along with excellent project management, analytical, and decision-making skills. This role will significantly influence and drive sales, contribution margin, cost avoidance, and prevent lost sales. This role can be either on-site or remote, but preference for on-site management. Remote employees will need to be flexible to travel to the company HQ periodically as needed (up to once a month).

ESSENTIAL FUNCTIONS AND OTHER DUTIES

Be a key driver of retail pricing strategy (MAP and promotional), channel management programs and other merchandising / strategic functions that can be executed across all channels, while policing compliance of the strategies between all internal groups. The national promotional calendar will help to drive volume and better planning for inventory management, while driving focused volume with strong consideration for seasonality and new product launches.

Strategic planning should be data driven, through advanced analytics, consumer and retailer insights, as well as, category and account objectives to direct and execute with excellence.

PRICING STRATEGY :

• Help develop and manage national assortment between sales & products teams, with MAP pricing and relevant promotional cadence. Minimize disruption with sound pricing strategy and preventing market price fight. Manage amnesty periods for key events.
• Manage the pricing calendar with the right amount of seasonal relevance by category, including key events like Black Friday, Cyber Week, Holiday, and Prime.
• Help develop US MAP pricing (Reg and promotional retails) + policy management, and national unified promotional calendar to maximize sales, turn inventory, and push sell through of overstock
• Analyze promotional performance for effectiveness and optimize for the future.
• Manage the Special price lists for Discontinue When Gone and Clear out Lists.
• Conduct financial modelling between sourcing / products, finance and sales. Leverage groups to make sound pricing decisions and provide first layer of approvals on sales pricing to meet corporate contribution margin goals, while enabling sales and securing revenue. Must have a strong understanding of financial pricing models, customer portfolio management, retailer programs and allowances, retailer hidden costs and client profile building is key to success of this role by managing mixed margins to meet objectives.

CHANNEL STRATEGY :

STRATEGIC SALES SUPPORT : INSIGHTS-ANALYTICS-TOOLS ENABLEMENT :

Position Requirements

KNOWLEDGE / SKILLS / ABILITIES

EDUCATION AND EXPERIENCE

WORKING CONDITIONS Traditional work environment -the noise level in the work environment is usually quiet to moderate.

PHYSICAL DEMANDS

Full-Time / Part-Time

Full-Time

Exempt / Non-Exempt

Exempt

Location

Commerce HQ

About the Organization

Founded in 1987, FKA is a leader in consumer health, wellness, home environment, consumer electronics, and lifestyle products. Our family of brands includes HoMedics, the #1 brand in massage; and The House of Marley, a high-performance audio brand developed in partnership with the Bob Marley family. We distribute our products to more than 60 countries throughout North and South America, Central America, the Asia-Pacific region, and Europe, Africa, and the Middle East.

This position is currently accepting applications.