Manager, Search Engine Marketing

Job Description

About the Team

You will be part of the data-driven Digital Advertising Team which is responsible for the in-house management of all paid digital advertising. You will directly manage Paid Search and Product Listing Ads account strategies and execution of day to day tactics across all 8 Williams-Sonoma, Inc. (WSI) Brands and International sites.

About the Role

The Manager of Search Engine Marketing will collaborate with the SEM Director to lead our paid search team. There is a heavy focus on operations, vendor / tool management, budget management including spend and traffic forecasts, and analysis of data and communication of trends / insights.

Responsibilities

• You will oversee the performance and career development of 3-4 SEM Specialists. This position reports to the Director of SEM.
• You'll work closely with our external partners including external agencies, bidding tool providers, and vendor account management teams to ensure WSI stays at the forefront of testing and optimization and maximize DTC sales from our Search and PLA programs. You will develop the strategy and work with the team to implement tests / participate in alphas / betas, report out on results and develop recommendations for rolling out learnings across all brands.
• You will forge strong relationships with our internal partners including CRM teams, Data Science and Tech teams to ensure the program aligns with brand strategies, to continually educate on SEM strategies, complete advanced analyses and stay ahead of technology needs.

Criteria

Our Culture & Values

We believe that taking care of our people is vital to our success and we strive to offer equitable and transparent practices for all. We prioritize connection, growth, and wellbeing.

People First

Putting People First means investing in overall well-being and opportunities to grow and advance within the organization. Depending on the position and location, here are a few highlights of what benefits may be available :

Benefits

Continued Learning

WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration).

This role is not eligible for relocation assistance.

Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.

The expected starting pay range for this position is $120,000-$133,000. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.

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About Us

Our Company

Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the kitchen and home in the United States. Our family of brands are Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, Rejuvenation, West Elm, Mark & Graham, Outward, and GreenRow. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room and even outdoor spaces. We've seen some big changes since our first brick-and-mortar store opened more than half of a century ago. What hasn't changed is our passion for high-quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. Today, we're a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas.