Area Sales Manager

Job Title : Area Sales Manager

Location : Bronx Queens or Southern Upstate NY

Industry : Refrigerated Perishables (Dairy Preferred)

Travel : 90% Field-Based

Employment Type : Full-Time Onsite / Field

About the Role

A leading refrigerated food manufacturer (perishables / dairy sector) is seeking an experienced Area Sales Manager to lead sales operations across key New York territories .

This role is heavily field-focused-immersed in retail stores guiding sales teams supporting merchandisers and strengthening customer relationships.

The ideal candidate is a bilingual (English / Spanish) leader with strong experience managing teams in the perishable / CPG food industry.

Key Responsibilities 1. Strategic Leadership

Develop and execute region-specific sales strategies aligned with organizational goals.

Identify market opportunities through competitor analysis customer insights and territory performance.

Drive initiatives that increase market penetration and store-level impact.

2. Team Management

Lead mentor and evaluate a team of 6 Sales Representatives along with Merchandisers and Sales Associates.

Conduct coaching sessions ride-alongs and ongoing training to enhance sales effectiveness.

Set clear performance expectations and maintain accountability across the team.

3. Sales Execution

Oversee daily sales activities merchandising execution product placement and in-store visibility.

Manage pipelines forecasting and CRM updates to ensure accurate reporting and planning.

Ensure excellence in store-level execution for all promotions new product launches and resets.

4. Customer & Retail Engagement

Build and maintain strong relationships with retail partners distributors and key decision-makers.

Understand store-level challenges and collaborate with internal teams to resolve issues.

Act as the territorys primary point of contact for retail operations and merchandising needs.

5. Reporting & Analytics

Track and analyze key KPIs sales trends distribution gaps and promotional performance.

Prepare weekly / monthly territory reports for senior leadership.

Use data insights to enhance team performance and territory strategy.

Required Qualifications

Experience managing teams of 8 in the refrigerated perishables or dairy industry.

Fluency in both English and Spanish (mandatory).

Strong background in CPG field sales route-based sales merchandising or retail operations.

Hands-on leadership style with a willingness to spend 90% of time in the field .

Strong analytical skills with experience in KPIs forecasting and CRM tools.

Excellent communication coaching and relationship-building abilities.

Compensation & Benefits

Base Salary : $70000 $85000 (based on experience)

Annual Bonus : Up to 10% (based on EBITDA KPIs)

Benefits :

Medical Dental Vision Life Insurance

401(k)

Paid holidays vacation time and sick leave

Vehicle Package : Car allowance gas tolls

Company Equipment : Mobile phone laptop tablet and other peripherals

Who This Role Is Perfect For

Leaders with hands-on field sales experience in refrigerated perishables.

Bilingual sales professionals who excel in fast-paced retail environments.

Motivators who love coaching teams being on the ground and driving store-level success.

Key Skills

Instrument,Customer Service,Access,Agriculture,Infection Control,Cement

Experience : years

Vacancy : 1