Talent.com
Senior Manager, Organic Social

Senior Manager, Organic Social

Ashley Global RetailTampa, FL, United States
22 hours ago
Job type
  • Full-time
Job description

About Us

Ashley is America's largest furniture manufacturer and a global retail leader. We've been committed to delivering beautiful, quality home furnishings at an accessible price point for over 75 years. Now, we're evolving our brand to meet the changing lifestyles of today's consumers. This is an exciting time to join the team and make a real impact. You'll be part of a transformation, working with passionate professionals who are reshaping an industry and creating meaningful connections between our products and the lives they enhance.

Position Summary

The Sr Manager, Organic Social leads Ashley's organic social media strategy and platform management across Instagram, TikTok, Facebook, and emerging platforms to maximize brand engagement, community growth, and cultural relevance. This role combines strategic planning with hands-on social media management, overseeing content distribution, community engagement, and platform optimization while leading a team to ensure Ashley's organic social presence consistently elevates brand perception and drives meaningful consumer connections.

Why This Role Matters

Ashley's organic social success requires sophisticated platform management, strategic community engagement, and leadership in social media optimization that drives cultural relevance and premium brand perception. This role ensures that Ashley's social media platforms are managed strategically with advanced insights, content is distributed effectively across channels, and team capabilities are developed to support Ashley's evolution into a culturally influential and aspirational brand through authentic social presence.

Key Responsibilities

Strategic Platform Management & Optimization

  • Lead comprehensive organic social media strategy across Instagram, TikTok, Facebook, and emerging platforms to maximize brand engagement and cultural impact.
  • Develop and execute platform-specific strategies that optimize content performance, audience growth, and community engagement across all channels.
  • Manage daily platform operations including content scheduling, publishing coordination, and performance monitoring across all organic social channels.
  • Oversee platform optimization efforts including hashtag strategies, posting schedules, and algorithm optimization to maximize organic reach and engagement.
  • Lead strategic planning for platform expansion and new social media channel evaluation and implementation.

Community Management & Engagement Strategy

  • Develop and execute comprehensive community management strategies that foster authentic relationships and drive brand loyalty across all platforms.
  • Monitor social conversations, brand mentions, and industry trends to identify engagement opportunities and community building initiatives.

    • Content Distribution & Performance Management

  • Lead content distribution strategies that maximize reach and engagement across Instagram, TikTok, Facebook, and emerging platforms.
  • Oversee content scheduling, publishing workflows, and cross-platform optimization to ensure consistent brand presence and messaging.
  • Manage platform-specific content adaptation and optimization to ensure maximum performance on each social channel.
  • Lead A / B testing initiatives for content distribution, posting strategies, and engagement optimization across all platforms.
  • Develop and implement content amplification strategies that maximize organic reach and community growth.

    • Analytics & Strategic Insights

  • Conduct analysis of organic social performance metrics including reach, engagement, follower growth, community sentiment, and brand perception across all platforms.
  • Develop comprehensive reporting frameworks that demonstrate social media impact on brand awareness, engagement, and business objectives.
  • Identify performance trends, optimization opportunities, and strategic recommendations for continuous platform improvement.
  • Present strategic findings and recommendations to senior leadership and cross-functional stakeholders.
  • Establish performance benchmarks and KPI frameworks that drive accountability and strategic growth across all platforms.
  • Stay current on social media platform updates, algorithm changes, and emerging trends to maintain Ashley's competitive advantage.

    • Budget & Vendor Management

  • Manage organic social media budget allocation including platform tools, management software, and vendor partnerships.
  • Oversee vendor relationships with social media management platforms, analytics tools, and community management services.

    • Qualifications

  • 6+ years in social media marketing with demonstrated leadership in organic social strategy.
  • 4+ years managing teams and leading strategic social media initiatives with proven results in social growth and engagement.
  • Advanced experience with social media management platforms, analytics tools, and community management software.
  • Excellent analytical skills with ability to translate platform data into strategic insights and actionable recommendations.
  • Experience leading cross-functional initiatives and collaborating effectively with senior stakeholders.
  • Bachelor's degree in Marketing, Communications, Digital Media, or related field
  • Experience in retail, lifestyle, or consumer brands with understanding of premium brand social media strategies preferred.
  • Advanced understanding of platform algorithms, social media trends, and community engagement best practices.
  • Strong leadership and mentorship skills with proven ability to develop team capabilities and drive strategic initiatives.

    • Our Core Values

  • Honesty & Integrity
  • Passion, Drive, Discipline
  • Continuous Improvement / Operational Excellence
  • Dirty Fingernail
  • Growth Focused

    • To learn more about Ashley Furniture, our community engagement programs, environmental stewardship, and our core values, please visit our Corporate Social Responsibility information page :

    Corporate Social Responsibility

    https : / / www.ashleyfurniture.com / about-us / corporate-social-responsibility / report /

    We are an equal opportunity employer and provide a drug-free working environment. While Ashley appreciates the interest of all candidates only those meeting specific position requirements may be contacted. Principals Only.

    Create a job alert for this search

    Senior Manager Social • Tampa, FL, United States