Paid Media Strategist

Responsibilities

Translate brand priorities, promotional moments, and product launches into clear channel‑specific briefs.

Partner with agencies to develop integrated, full‑funnel paid media plans; review recommendations for alignment with objectives and budget.

Contribute to audience strategies, test design, channel selection, and flighting.

Support the evolution of paid media frameworks across awareness, consideration, and conversion initiatives.

Manage campaign readiness workflows including brief creation, creative routing, legal / regulatory reviews, asset delivery, and tracking setup.

Coordinate with Brand, Creative, eCommerce, and Analytics to ensure campaign assets, messaging, and onsite experiences align with media requirements.

Partner with agency teams to confirm trafficking, QA, pixel / UTM accuracy, and go‑live sequencing.

Support retail media or franchisee alignment as needed (e.g., page readiness, POS support, and localized messaging accuracy).

Requirements

3–5 years of experience in digital media planning, activation, or performance marketing (agency or in‑house).

Strong working knowledge of platforms : Meta, TikTok, Google Ads, Amazon Ads, and DSPs.

Familiarity with media planning fundamentals including reach / frequency, funnel strategies, budget allocation, and KPI frameworks.

Experience coordinating creative routing, trafficking requirements, landing page readiness, and campaign QA.

Comfortable reviewing data, dashboards, and reporting tools; able to translate performance shifts into actionable recommendations.

Strong organization, communication, and project management skills with the ability to manage multiple simultaneous workstreams.

Collaborative, detail‑oriented, and eager to expand strategic ownership.

Bachelor’s degree in Marketing, Advertising, Communications, or related field preferred.

J-18808-Ljbffr