Associate Director, Consumer Marketing

Overview

Reporting to the Senior Director Consumer Marketing the Associate Director Consumer Marketing is responsible for developing and executing consumer marketing strategies for an upcoming launch brand. This role will focus heavily on digital innovation and omnichannel engagement to drive awareness and education. The ideal candidate will bring a strong digital-first mindset deep understanding of patient journeys and experience navigating the regulatory landscape of pharmaceutical marketing.

Responsibilities

• Develop and execute consumer marketing strategies aligned with brand goals and consumer needs.
• Execute omnichannel campaigns across digital TV social print and in-office media to reach broad and diverse consumer populations.
• Evaluate campaign performance across media and digital channels deriving insights and optimizing campaigns.
• Utilize analytics tools to track and analyze the performance of digital marketing campaigns.
• Communicate data insights in a clear and impactful manner to diverse stakeholders.
• Manage and collaborate with media and creative agencies to deliver high-quality on-brand and timely deliverables.
• Ensure all digital and social media activities comply with industry regulations and company policies.
• Collaborate with legal and regulatory teams to review and approve digital content.

Minimum Job Requirements

Qualifications

Competencies

Other Requirements

Additional Information

The base salary range for this full-time position is $160000 - $190000. Individual pay is determined by several factors which include but are not limited to : job-related skills experience and relevant education or training. The range does not include the comprehensive benefits bonus long-term incentive applicable allowances or any additional compensation that may be associated with this role.

EEO

Shionogi Inc. is an equal opportunity employer supporting individuals with disabilities and veterans. All qualified applicants will receive equal consideration for employment opportunities based on valid job requirements without regard to race color religion sex (including pregnancy) marital status national origin age ancestry citizenship disability genetic information status as a disabled veteran a recently separated veteran Active Duty Wartime or Campaign Badge Veterans and Armed Forces Service Medal Veterans or any other characteristic protected by applicable law. It is the policy of Shionogi Inc. to undertake affirmative action for protected veterans and individuals with disabilities in compliance with all federal state and local requirements to recruit a diverse pool of protected veteran and individuals with disabilities applicants and to ensure that our employment practices are in fact non-discriminatory.

If you are qualified individual with a disability or a disabled veteran you may request a reasonable accommodation if you are unable or limited in your ability to use or access this website to apply for a vacancy as a result of your disability. You can request accommodations by calling or by sending an email to

Required Experience :

Director

Key Skills

Digital Marketing,B2B Sales,Marketing,Pardot,Marketing Automation,Customer Segmentation,HubSpot,Multichannel Marketing,Market Research,Affiliate Marketing,Social Media Management,Lead Generation

Employment Type : Full-Time

Department / Functional Area : Marketing

Experience : years

Vacancy : 1

Monthly Salary Salary : 160000 - 190000