WorkHero : Growth Marketer

About WorkHero

WorkHero is building the AI-powered back office for the skilled trades.

The skilled trades, and especially the $100B+ HVAC industry, are at the heart of our economy and the climate transition. Thousands of small business owners in HVAC and the rest of the trades keep our homes comfortable and energy efficient. Yet these business owners are buried under administrative work.

WorkHero’s mission is to help the small guys compete, i.e. the independent contractors and family-owned HVAC shops. By pairing experienced office managers with AI tools, we reduce the admin burden, help owners grow thriving businesses, and expand the capacity needed to install heat pumps.

We’ve grown to $500K+ ARR in months, with backing from Workshop Ventures, top angels, and strategic advisors like Chad Laurans (Founder of SimpliSafe) and Gerald Chertavian (Founder of Year Up).

Preference for candidates based in New York or on the east coast, though we welcome exceptional applicants from anywhere.

The Role

We’re looking for a founding Growth Marketer who can build the engine that helps thousands of HVAC owners discover WorkHero and become loyal customers.

This is a huge opportunity for an entrepreneurial growth marketer ready for the next step in their career. You’ll own the growth strategy across our marketing stack, including drafting excellent content, spinning up landing pages on Webflow, managing full lifecycle marketing on Hubspot, and setting up dashboards to track the right metrics. You’ll report to our co-founder and CEO and collaborate closely with Sales, Service, and Product.

Most importantly, you thrive in a fast-paced startup environment : you learn fast, figure things out on your own, and know how to turn great content into measurable growth.

Why This Role Is Unique

• Shape the growth strategy at a fast-growing startup using AI to transform the skilled trades
• Work cross-functionally on a small team where your impact is immediate and measurable
• Have the resources and mandate to use AI tools to create maximum leverage for yourself
• Shape both tactical execution and high-level direction of our marketing strategy

What You’ll Do

GTM Strategy

Content Engine & Brand Growth

GTM Support & Experimentation

Funnel Growth & Performance Marketing

What You Bring

Must Have

Nice to Have

What Success Looks Like

We are committed to creating a diverse and inclusive work environment. We welcome applicants from all backgrounds and experiences.

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