Social Producer, TikTok (Complex Shop + Events)

Job Description

Job Description

Company And Culture

Created in 2002 by Marc Eckō, Complex is a leading global youth entertainment network showcasing the evolution of major pop culture categories, including streetwear and style, music, sneakers, and sports. Complex is a juggernaut in the content and culture space, delivering unprecedented global reach.

Complex is the world’s definitive cultural commerce, content, and experiential platform. We have created an all-new operating system built for the next generation, seamlessly integrating discovery, inspiration, community, and shopping. The company represents an expansion of the original vision with a deep understanding of convergence culture and its impact on contemporary society.

Whether through video, long-form editorial, or social content, Complex tells stories that engage dynamic conversation with our communities. Our internet-breaking cover stories document the heroes of culture and take them to the next level through product collaboration and shoppability.

Complex has become experts in creating immersive environments at our IRL experiences and cultural events. ComplexCon is our flagship festival bringing together the world’s most influential brands and artists for an unforgettable weekend of style, sneakers, art, design, food, music, inspiration and more.

Join us to help redefine the way people shop, while building a global marketplace that moves at the speed of culture. Complex is committed to building a high performing team that is passionate about what they do and the communities we serve.

Everyone at Complex truly believes in the company and its mission; it’s a requirement for working here. There is synergy within the teams that make Complex what it is, a well-oiled machine. Employees are at the forefront of the company's success because every one of us is given the opportunity to provide suggestions, feedback, and direction.

Why We're Hiring

At Complex, we sit at the crossroads of culture, commerce, and community. This is a unique opportunity to lead the frontline of our TikTok strategy—creating and amplifying content that not only fuels our shop and events, but also drives cultural conversation.

Complex is seeking a Social Producer, TikTok to own and grow the day-to-day TikTok presence for Complex Shop and Complex’s IRL events (including ComplexCon, Family Style, and other cultural activations). This is a mid-level role for a hands-on creator, strategist, and community builder who knows how to speak TikTok’s language, drive cultural relevance, and convert audience attention into measurable brand and commerce impact. The ideal candidate is a social content creator expert that has 3–5+ years of direct TikTok experience for consumer, e-commerce, or entertainment-driven brands (e.g. streetwear, sports, music, or lifestyle), and is fluent in both native TikTok content creation and community growth.

What You'll Do

• Content Creation & Management :
• Develop and execute a TikTok-first content calendar for Complex Shop and IRL events.
• Concept, shoot, & edit native-style TikTok content (short-form video, photo, trends, product features, behind-the-scenes, etc.).
• This person knows what is on-trend and how to create content that resonates with target audiences.
• Ensure creative output is aligned with Complex’s brand voice and optimized for TikTok culture and algorithms.
• Influencer & Creator Network :
• Build and manage a network of on-air talent that can be featured across content.
• Handle outreach, negotiation, briefs, and relationship management with talent.
• Campaign Execution :
• Partner with merchandising, events, marketing studio, and growth teams to bring product drops and event experiences to life on TikTok.
• Launch TikTok-native content tied to commerce, content, and cultural moments.
• Drive measurable results across awareness, engagement, and conversions.
• Analytics & Insights :
• Monitor TikTok analytics and platform trends, making real-time adjustments to content strategy.
• Report on performance, learnings, and ROI to marketing leadership.
• Stay ahead of emerging TikTok features, formats, and best practices.

Who You Are

What We Offer

The Pay Range, which consists of salary and commission, for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Complex Total Rewards offerings for employees.

We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties.

Complex participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

Candidates must be legally authorized to work in the U.S. without the need for visa sponsorship.