AI Art Director

Authentic is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio. As the world's largest sports and entertainment licensing company, Authentic connects strong brands with best-in-class partners to optimize long-term value in the marketplace. Its brands generate more than $32 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale. Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media.

Why Authentic

You'll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we're saying is, this isn't your average day job. If you're hungry to drive ideas into action and own your career, let's chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.

What You'll Do

We're looking for an innovative and visually driven AI Art Director. Reporting to the Associate Creative Director of Lifestyle, the Art Director will support the creative development across seasonal and evergreen campaigns for multiple Lifestyle brands. You'll contribute to concept-to-completion art direction, ensuring consistency, innovation, and brand excellence across platforms including digital, print, social, and experiential. This role blends strategic thinking, design leadership, and a deep passion for photography, fashion, and storytelling—with an emphasis on AI-enhanced workflows. You'll combine design excellence with the latest generative AI tools to scale creative exploration, improve efficiency, and elevate our storytelling across the Lifestyle platform.

You'll collaborate cross-functionally with internal teams (Marketing, Brand, Digital, Social) and external partners (photographers, stylists, production teams), serving as the creative liaison and ensuring seamless execution of projects. You'll support the Associate Creative Director on set for major campaign shoots and independently lead the direction of still life and social content shoots. You'll also guide and mentor a small team of creatives, supporting their development and strengthening Authentic's visual impact.

If you thrive in fast-paced, high-collaboration environments and love building powerful visual narratives, this is your chance to shape brands seen by millions.

• Support creative development from brief to final production
• Translate brand vision into high-impact campaign concepts across channels
• Support the Associate Creative Director on set for large-scale shoots
• Independently lead still life and social media content shoots
• Manage and direct photo retouching and post-production
• Drive consistency in brand aesthetics, messaging, and storytelling
• Lead development of brand books, logos, brand guidelines, scalable systems, and templates
• Pitch decks and sales collateral to support business growth
• Guide junior creatives and foster a collaborative team culture

Asset Management & Execution

AI

Must Haves

Primary Location Salary Range

$125,000 - $155,000

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