Head of Acquisition Marketing (Hybrid)

About the role :

As the Head of Acquisition Marketing, you will own the strategy and execution of a high-performing acquisition engine across all paid media, SEO, and the website - driving qualified pipeline and revenue for our Small Business (SMB) segment. You will lead the forecasting and budget process and be accountable for delivering performance across all acquisition channels. This is a high-visibility, executive-facing role that requires a strategic leader who takes full ownership, operates with urgency, and leads with discipline and clarity. You'll manage a team of 3-5 marketers and partner cross-functionally with Sales, Creative, Analytics, Strategy, and Product to ensure acquisition efforts are fully aligned to business goals.

Responsibilities :

• Owner of SMB acquisition performance, setting and delivering on efficiency and volume goals with urgency and clear accountability.
• Lead the multi-channel acquisition strategy across Paid Search, SEO, Paid Social, Display, TV / CTV, Affiliates, and Lead Providers.
• Define and execute strategy through full-funnel measurement, attribution, A / B testing, cohort analysis, and ROI reporting - continuously optimizing campaigns through scalable structures that support rapid learning and performance gains.
• Collaborate with Sales and Strategy & Ops teams to align lead generation through to loan origination, improving quality and conversion across the funnel to meet revenue targets.
• Manage and grow a team of 3-5 marketers by setting clear goals, coaching regularly, and fostering a culture of urgency, decisiveness, and accountability.
• Ensure high-quality, on-time execution by reinforcing operational discipline, communicating priorities clearly, and removing execution blockers.
• Partner with the Creative team to refine campaign messaging and visuals through performance data, A / B testing, and customer research - ensuring creative is both brand-aligned and conversion-focused.
• Deliver proactive, insight-driven performance updates to senior leadership translating complex data into actionable business insights.
• Prepare crisp, well-structured presentation materials that drive clarity, decision-making, and strategic alignment across stakeholders.

Requirements :

Compensation :

The budgeted annual salary range for this position is $129,600 to $190,000. Actual annual salary will be determined based on qualifications, skills, experience, and level assessed during the hiring process and may fall outside of the range shown. Additional compensation for this role may include a bonus and restricted stock units. All full-time employees are eligible to participate in Company benefits, described in more detail here.

#LI-Hybrid #BI-Hybrid

Benefits & Perks :

About Enova

Enova International is a leading financial technology company that provides online financial services through our AI and machine learning-powered Colossus™platform. We serve non-prime consumers and businesses alike, while offering world-class technology and services to traditional banks-in order to create accessible credit for millions.

Being a values-driven organization is at the core of Enova's success. We live our values by listening to our customers, challenging assumptions, thinking big, setting high expectations, and hiring and developing the best. Through our values and our commitment to making Enova an awesome place to work, we maintain an environment of inclusion and culture where our employees can thrive. You can learn more about Enova's values and culture here.

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