Social Media Specialist

• Create engaging photo and video content while managing day-to-day operations of all social media platforms
• Manage online platforms and creative ad campaigns across various platforms including Instagram, Facebook, TikTok, Yelp, Google Ads, Zillow, LinkedIn and more
• Develop social media calendar and manage content creation for all social media platforms including Facebook, LinkedIn, Instagram, TikTok, YouTube and more
• Foster online community by responding to comments, messages, and inquiries to strengthen brand presence and drive engagement.
• Design graphics and marketing collateral for sales teams including listing presentations, social media posts, flyers, event thumbnails and more
• Hire and manage freelance vendors, negotiate pricing and build relationships to produce content aligned with marketing strategy
• Work with Marketing Operations to plan and execute targeted email campaigns including lead journeys and nurture campaigns
• Manage daily marketing requests from realtors, internal team members and vendors
• Collaborate with sales teams to manage lead flow and conversions
• Oversee marketing and logistics for all upcoming events across markets, including website and platform promotion and event content planning
• Define event topics as they relate to current real estate/mortgage investing market trends
• Manage online platforms and ad campaigns across various platforms including Eventbrite, Meetup, Yelp, Google Ads, Zillow, Facebook Events, LinkedIn Events and more.
• Monitor social media and events performance metrics to continuously optimizing campaigns
• Contribute to SEO efforts and website updates with our software team
• Stay ahead of market trends and competitor strategies
• Assist with ad hoc projects across multiple departments

• 5+ years of social media, content creation and/or digital marketing experience in a fast-paced work environment
• Experience with all social media platforms including Instagram, Facebook and TikTok
• Experience with SendGrid, Twilio and Hootsuite is a plus
• Adobe Photoshop, Adobe Illustrator and Canva experience
• Outstanding written and verbal communication and storytelling to include email and published content writing
• Passionate about great UX, beautiful presentation and branding
• Project management skills and experience
• Ability to work occasional in-person and online events

• Experience with video editing and creation
• Experience working with freelance videographers in different markets
• Online/in-person educational event planning experience in a fast-paced work environment, or similar role
• Passionate and in-depth knowledge about the real estate & mortgage industries is a must
• Unparalleled organizational skills and ‘get it done’ attitude
• Proven success in building engaged social media content and following across multiple platforms

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.