Annual Giving and Donor Engagement Manager

Job Description

Job Description

Description : POSITION SUMMARY :

The Annual Giving and Donor Engagement Manager is responsible for leading the YMCA’s Annual Campaign as part of the overall Annual Giving strategy. This position builds and manages donor relationships, provides strategic stewardship, and ensures effective donor management systems. The role partners closely with Executive Directors, branch boards, and the Mission Advancement team to drive donor engagement, retention, and growth in support of the YMCA’s mission.

ESSENTIAL FUNCTIONS :

Annual Giving :

o Lead and advise branch Executive Directors and Board Members in executing the Annual Campaign the Y Way, ensuring each campaign is relationship-driven, mission-focused, and volunteer-led.

o Provide training, resources, and encouragement to campaigners, staff, and volunteers to confidently share the Y story and ask for support.

o Work with branch leaders to set campaign goals, timelines, and volunteer structures that align with best practices.

o Consistently improve branch fundraising communication through hands-on collaboration and strategic alignment.

o Lead and manage all annual fund solicitation strategies to meet budgeted goals

o Assist in branch recruiting, training and motivating volunteers while providing recognition of their fundraising activities as they relate to the annual campaign and events (campaign kick-off, mid-point celebrations, end of the year celebrations, awards ceremonies)

o Ensure campaigns incorporate storytelling that highlights the impact of YMCA programs and services on individuals, families, and the community.

o Foster a culture of philanthropy across the Association by engaging staff at all levels in donor cultivation, stewardship, and campaign participation.

o Develop tools and strategies to increase donor participation, campaigner effectiveness, and year-over-year growth in annual support.

o Celebrate and recognize campaign successes across branches, reinforcing a shared commitment to advancing the YMCA mission.

Stewardship :

o Develop and implement annual stewardship plans to enhance donor retention and satisfaction.

o Coordinate regular communication with donors through newsletters, impact reports, donor walls, and personalized updates.

o Plan and execute donor recognition events and activities to express appreciation and build relationships.

Data Management and Reporting :

• Generate and distribute acknowledgment letters and receipts in a timely manner.

o Collaborate with finance and accounting teams to ensure proper allocation and reconciliation of funds.

o Conduct thorough research on prospective donors to identify potential funding opportunities.

o Maintain accurate and up-to-date donor records, ensuring data integrity and confidentiality.

o Analyze donor data to identify trends and opportunities for growth.

Performs any other functions necessary for the smooth and efficient operation of the YMCA of Greater Grand Rapids.

COMPENSATION

$58,000 - $71,000 annually; Full Time; Exempt

BENEFITS

Requirements : QUALIFICATIONS :

CERTIFICATES, LICENSES, REGISTRATION

YMCA LEADERSHIP COMPETENCIES :

Functional Expertise

Program / Project Management

Communication & Influence

WORK ENVIRONMENT AND PHYSICAL DEMANDS :

The work environment and physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. Specific vision abilities required by this job include close vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

TRAVEL :

5% of local travel within the West Michigan; occasional out-of-state travel may be required for educational conferences or training.