Assistant Marketing Manager - Hotel Carmichael

Why Work at Hotel Carmichael?

At Hotel Carmichael, Autograph Collection, we set the stage for luxury, artistry, and world-class hospitality in Carmel's vibrant city center. Featuring 122 elegantly appointed guest rooms, the stunning Feinstein's Cabaret, and the upscale dining experience of Vivante, our hotel is a destination for refined comfort and unforgettable experiences. Curators at Hotel Carmichael are part of a passionate, service-driven team, bringing elegance, culture, and personalized hospitality to every guest.

JOB OVERVIEW

Responsible for multi-channel marketing efforts and helps shape the brand story across digital, social, and email platforms.

REPORTS TO

Reports to property Marketing Manager with a dotted line to Corporate Marketing Team.

Primary JOB FUNCTIONS

1 . Administration & Brand Support

• Support execution of marketing plans and SMART goals for assigned brands.
• Collaborate on marketing strategy, campaign ideation, and implementation.
• Maintain marketing trackers, timelines, and project updates.
• Assist in managing allocated marketing budgets and tracking expenses.
• Provide routine performance reporting on marketing initiatives.
• Maintain digital asset libraries including photography, video, and brand collateral.
• Coordinate photo and video shoots, ensuring assets align with brand standards.
• Serve as on-property brand ambassador, ensuring all materials reflect current brand guidelines.
• Participate in local events and networking opportunities to strengthen community engagement and brand awareness.

2. Digital & Email Marketing

3. Social Media

4. Local Marketing :

WORK ENVIRONMENT

Most work is done on-site at hotel or outlet(s) and there may be times when work may be conducted off-site when attending events related to job functions. Attendance at on-site activations is required.

KEY RELATIONSHIPS

Internal : General Manager, Sales Managers, Front Desk Staff, Executive Chef, Restaurant Managers, Corporate Marketing Team.

External : Community partners, vendor support staff, and vendor technical support.

QUALIFICATIONS

Essential :

Desirable :

PHYSICAL ABILITIES

Essential :

While performing the duties of this job, the Assistant Marketing Manager is regularly required to move around the facility; to stand for long hours during events. This position may require work inside or outside of the building, as needed by events. Generally, works in an office setting with minimal adverse exposure to environmental hazards.

STANDARD SPECIFICATIONS

Requirements are representative of minimum levels of knowledge, skills and / or abilities. To perform this job successfully, the incumbent will possess the abilities or aptitudes to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health and safety of themselves, other employees or guests.

A review of this description has excluded the marginal functions of the position that are incidental to the performance of fundamental job duties. All duties and requirements are essential job functions.

This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to perform any other job-related duties assigned by their supervisor.

This document does not create an employment contract, implied or otherwise, other than an "at will" employment relationship.