VP of Market Operations

About the Company :

World is building a real human network designed to accelerate people in the age of AI. As bots and autonomous agents reshape the internet, people, institutions, and applications need a trusted way to confirm who is a real human while preserving privacy. Our products make this possible : the Orb verifies real people, World ID proves it privately, and World App enables and distributes the new applications made possible by this technology. Together, they form a new layer for AI internet.

We’re one of the fastest-growing networks in tech. More than 17 million people across 160 countries have verified with World ID, and we complete over 350,000 verifications each week. World App is already among the most used wallets globally. Developers are integrating World ID to build safer online experiences and create spaces where real people can participate, earn, and be recognized in ways AI simply can’t replicate.

World was founded in 2019 and launched globally in 2023. We are more than 400 people across hardware, software, AI, cryptography, mobile engineering, and global operations. Our teams come from OpenAI, Tesla, SpaceX, Apple, Google, Stripe, Meta, Coinbase, Palantir and MIT Media Lab. We’re backed by leading investors, including a16z, Khosla Ventures, Bain Capital Crypto, Blockchain Capital, Variant, Tiger Global, and Coinbase Ventures, as well as prominent operators and founders across fintech and AI.

World has been featured on the cover of TIME Magazine, highlighted in Fast Company’s Next 5 in Fintech, and explored in a Bloomberg deep dive. The New York Times, Bankless and TechCrunch have all recognized our progress in identity, cryptography, AI, and global-scale hardware deployment. Our leadership is also named to the Time AI 100.

About the Team :

The Market Operations team is responsible for driving the successful launch, growth, and ongoing performance of World’s operations in markets around the world. Our work sits at the intersection of strategy and execution, ensuring that World’s unique model of verifying humanness through a global network of Orb Operators is implemented effectively, sustainably, and at scale. We collaborate closely with cross-functional teams to design and optimize operational processes, manage local partnerships, and deliver exceptional user and Operator experiences. Because every market has its own cultural, regulatory, and logistical nuances, the Market Operations team must combine analytical rigor with adaptability and deep local insight. We are known for our operational excellence, on-the-ground problem solving, and relentless focus on execution and impact.

About the Opportunity :

As the Vice President of Market Operations, you will lead and scale World’s operations across all markets globally, serving as the architect of how we bring our mission to life on the ground. You will be responsible for developing and executing our global go-to-market strategy, ensuring operational excellence in each region, and driving sustainable user growth worldwide. You will build and manage a distributed team of regional General Managers (with currently 10 GMs). Additionally, you will have overall responsibility for all central operations functions (Logistics, Trust and Safety, Customer Support, Translations, and Global Projects), which will be managed by the Director of Central Operations reporting to you. This is both a strategic and hands-on leadership role : you will set the long-term vision for World’s global operations while also driving key initiatives — from launching in a new country to refining processes in a mature market. You will own the Market Operations P&L, making data-driven decisions to balance growth and costs. Additionally, you will represent the World project externally, engaging with major partners and regulators across different countries. You will work closely with the CEO and collaborate with other executives (Product, Marketing, Policy, Legal, Finance, etc.) to align operations with overall company objectives. This role is based in San Francisco, reports to the CEO, and is a core member of our executive leadership team. Your leadership will be instrumental in establishing World’s presence and reputation globally and in shaping how the project scales from currently tens of markets to eventually hundreds.

Key Responsibilities :

Operational Leadership

Oversee and continuously improve the day-to-day operations of our Orb network

Ensure high-quality, reliable operations and a consistent user experience globally

Scale the network of Operators and physical Orb sites

Experiment with and implement new operating models to optimize for efficiency, scalability, and sustainability

Own the global Market Ops P&L and key metrics

Identify operational risks and bottlenecks early and lead the charge in resolving them

Stakeholder Collaboration & Partnerships

Serve as the single point of accountability for the success of Market Operations globally

Build and manage relationships with large-scale external partners to accelerate network growth

In partnership with Business Development, identify, negotiate, and secure integration partnerships that amplify World’s reach and utility

People Management

Build, lead, and mentor a world-class global operations team

Directly manage regional GMs and the Director of Central Operations

Drive hiring to fill capability gaps in new markets and ensure we attract top-notch, mission-aligned talent

Create a culture of accountability, ownership, and continuous improvement

Foster cross-functional coordination between local ops teams and central teams to ensure alignment and knowledge sharing

Public Representation

Be one of the public faces of World in key forums and with high-level stakeholders

Engage with external audiences to evangelize our mission and build trust in our operations

Collaborate with Policy, Legal, and Communications teams to navigate varied regulatory landscapes and maintain our reputation and compliance in each market

About You :

Excellent educational background.

You have a BSc degree from a top-tier institution; an advanced degree (MBA or equivalent) is a plus.

Global operations leadership experience.

You have 12–15+ years of relevant experience, including senior roles scaling operations in a high-growth, two-sided marketplace or similar environment.

Proven P&L and business accountability.

You have managed large budgets or P&Ls and delivered results against financial targets. You make data-informed decisions to improve unit economics and ROI.

Strategic thinker and hands-on executor.

You can zoom out to set vision and direction, but you also thrive in getting things done on the ground.

Exceptional cross-functional collaborator.

Your influence extends beyond your direct team. You have effectively worked with product managers, engineers, policy / legal teams, and sales / BD teams to launch or scale initiatives.

Inspiring leader and team-builder.

You have built and led high-performing teams, and you excel at managing managers. You are skilled at recruiting talent who “raise the bar.”

Willingness to travel and be on the ground.

You are based in San Francisco (or willing to relocate) and ready to travel internationally 30-50% of the time as needed.

By submitting your application, you consent to the processing and internal sharing of your CV within the company, in compliance with the GDPR.

Pay transparency statement (for CA and NY based roles) :

The reasonably estimated salary for this role at TFH ranges from $310,000 - $350,000, plus a competitive long term incentive package. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. In addition, TFH offers a wide range of best in class, comprehensive and inclusive employee benefits for this role including healthcare, dental, vision, a 401(k) plan and match, life insurance, flexible time off, commuter benefits, professional development stipend and much more!

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