Talent.com
No longer accepting applications
Product Marketing Lead

Product Marketing Lead

Buyers Products CompanyMentor, OH, US
3 days ago
Job type
  • Full-time
Job description

Position Overview

We are seeking an experienced Product Marketing Manager / Product Analyst from a B2B manufacturing background to collaborate closely with our Product Management and Marketing teams. This role combines strategic product analysis with product marketing leadership to drive data-driven product decisions, market positioning, and business growth in the B2B manufacturing sector.

Key Responsibilities

Market & Competitive Analysis

  • Assess market competition by reviewing and analyzing the nature and scope of present and future product lines, product specifications, and requirements
  • Develop and maintain comprehensive competitive matrices and pricing analysis in collaboration with analysts and pricing teams
  • Appraise new product ideas and evaluate product line extension opportunities based on market research and performance data
  • Conduct sales performance analysis for mature product lines to identify market-driven opportunities for line extensions, accessories, and packaging solutions tailored to diverse distribution channels

Product Strategy & Portfolio Management

  • Determine product pricing strategies and complete operational requirements in conjunction with NPD and pricing teams
  • Manage and prioritize product marketing initiatives to ensure development teams focus on the highest-value tasks and opportunities
  • Conduct comprehensive product launch portfolio analysis to determine which initiatives should be scaled, optimized, or discontinued based on performance metrics and market response
  • Maintain deep understanding of product features, market context, and evolving industry trends to inform strategic decisions

    • Cross-functional Collaboration & Launch Management

  • Partner with Marketing to introduce and market new products by developing time-integrated plans coordinating sales, advertising, and production teams
  • Collaborate closely with Product Management to define, plan, and execute comprehensive product launch plans, including timelines, marketing strategies, and sales enablement
  • Coordinate cross-functionally with sales, engineering, and hybrid product teams to understand customer needs, competitive positioning, and value propositions
  • Translate customer feedback and market insights into actionable product improvements, driving continuous enhancements in conjunction with NPD teams

    • Strategic Content & Marketing Support

  • Lead strategic content development aligned with product launches and go-to-market strategies across multiple distribution channels
  • Support trade show coordination by providing strategic direction on messaging, positioning, and competitive advantages that align with overall product launch strategies
  • Identify opportunities to enhance product visibility and performance through strategic marketing initiatives
  • Work with internal stakeholders to ensure marketing materials align with strategic positioning and market analysis

    • Analysis & Reporting

  • Analyze and report on the effectiveness of product launch activities and marketing initiatives, recommending improvements to optimize engagement and conversions
  • Conduct market research to identify keyword and content opportunities that support broader strategic objectives
  • Provide data-driven insights to leadership on product performance, market trends, and competitive landscape

    • Qualifications

    Required :

  • Bachelor's degree in Marketing, Business, Engineering, or a related discipline
  • 3-5 years of experience in B2B manufacturing product marketing with strong analytical and strategic planning capabilities
  • Proven ability to analyze complex market data and translate insights into strategic product decisions
  • Demonstrated experience managing successful product launches and coordinating cross-departmental collaboration
  • Strong analytical skills with experience in market research, competitive analysis, and pricing strategies
  • Exceptional communication, analytical, and organizational skills
  • Proficiency in analytics tools, market research platforms, and data analysis software

    • Preferred :

  • Experience with trade show planning and event marketing coordination
  • Knowledge of SEO tools and content management systems
  • Strong collaborative skills and ability to effectively lead strategic initiatives within cross-functional teams
  • Experience working closely with NPD and pricing teams
    • Create a job alert for this search

    Product Marketing Lead • Mentor, OH, US

    Related jobs
    • Promoted
    Digital Product Manager Lead Senior

    Digital Product Manager Lead Senior

    PNCCleveland, OH, US
    Full-time
    Digital Product Manager Lead Senior.At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our ...Show moreLast updated: 30+ days ago
    • Promoted
    Commercial Product Marketing & Field Readiness Manager

    Commercial Product Marketing & Field Readiness Manager

    Ohio StaffingCleveland, OH, US
    Full-time
    Commercial Product Marketing & Field Readiness Manager.Location : 127 Public Square, Cleveland, Ohio Position Location Policy General Location : Open to candidates within the United States.Hybrid Req...Show moreLast updated: 1 day ago
    • Promoted
    Alliances Brand & Marketing Leader - Associate Director

    Alliances Brand & Marketing Leader - Associate Director

    EYCleveland, OH, US
    Full-time
    Alliances Brand & Marketing Leader - Associate Director.Join EY's dynamic Brand, Marketing and Communications (BMC) team where you'll help shape how one of the world's most trusted professional ser...Show moreLast updated: 1 day ago
    • Promoted
    Product Manager

    Product Manager

    Lincoln ElectricEuclid, OH, United States
    Full-time
    Lincoln Electric is the world leader in the engineering, design, and manufacturing of advanced arc welding solutions, automated joining, assembly and cutting systems, plasma and oxy-fuel cutting eq...Show moreLast updated: 30+ days ago
    Demand Generation Specialist

    Demand Generation Specialist

    Blueline Search GroupChagrin Falls, OH, US
    Full-time
    Quick Apply
    Role Overview We are seeking a Demand Generation Specialist to own and optimize our HubSpot platform while driving our demand generation efforts. This role will begin with cleaning up and properly c...Show moreLast updated: 30+ days ago
    Product Marketing Assistant

    Product Marketing Assistant

    Hustle Notice BizCleveland, OH, US
    Full-time
    Quick Apply
    We are seeking a motivated and detail-oriented Product Marketing Assistant to join our dynamic marketing team.This position is ideal for someone who is passionate about product marketing and eager ...Show moreLast updated: 24 days ago
    • Promoted
    Global Digital Product Manager Adobe Web Platforms- GMO

    Global Digital Product Manager Adobe Web Platforms- GMO

    Ohio StaffingCleveland, OH, US
    Full-time
    At PwC, our people in brand management, marketing, and sales focus on collaboration to develop and execute strategic sales and marketing initiatives. These individuals focus on driving revenue growt...Show moreLast updated: 1 day ago
    • Promoted
    • New!
    Global Marketing Manager Aerospace & Defense MOLYKOTE® Vespel®

    Global Marketing Manager Aerospace & Defense MOLYKOTE® Vespel®

    DuPont de Nemours, Inc.Valley View, OH, United States
    Full-time
    At DuPont, our purpose is to empower the world with essential innovations to thrive.Whether it's providing clean water to more than a billion people on the planet, producing materials that are esse...Show moreLast updated: 3 hours ago
    • Promoted
    Lead Marketing Consultant

    Lead Marketing Consultant

    Ohio StaffingCleveland, OH, US
    Full-time
    Location : 127 Public Square, Cleveland, Ohio Position Location Policy : General Location : Open to candidates in Cleveland, OH Hybrid Requirement (if within specific cities) : If the selected candidat...Show moreLast updated: 1 day ago
    • Promoted
    Global Head of Product Management

    Global Head of Product Management

    GetingeStreetsboro, OH, United States
    Full-time
    Join our diverse teams of passionate people and a career that allows you to develop both personally and professionally.At Getinge we exist to make life-saving technology accessible for more people....Show moreLast updated: 21 days ago
    • Promoted
    Business Support Associate Analyst (Hybrid)

    Business Support Associate Analyst (Hybrid)

    NestleSolon, OH, United States
    Full-time
    And a career that empowers you to grow.At Nestle USA, we're all working towards the same goal - to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno,...Show moreLast updated: 2 days ago
    • Promoted
    • New!
    Senior Product Marketing Manager- AI Foundation

    Senior Product Marketing Manager- AI Foundation

    CiscoRichfield, OH, United States
    Full-time
    The application window is expected to close on 11 / 28 / 25.Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received.Cisco Security is seeking...Show moreLast updated: 5 hours ago
    • Promoted
    • New!
    Downstream Product and Clinical Marketing Leader - CT (Cleveland, OH)

    Downstream Product and Clinical Marketing Leader - CT (Cleveland, OH)

    PhilipsCleveland, OH, US
    Full-time
    Downstream Product And Clinical Marketing Leader - CT (Cleveland, OH).As the Downstream Product and Clinical Marketing Leader for CT, you will drive market adoption, clinical relevance, and revenue...Show moreLast updated: 18 hours ago
    Field Marketing Lead

    Field Marketing Lead

    Joyce Windows, Sunrooms & BathsCleveland, OH, US
    Full-time
    Quick Apply
    At Joyce Windows, Sunrooms & Baths, we believe in meeting homeowners where they are—whether it’s at a bustling event or on their front porch. As our Field Marketing Lead, you’ll join the current...Show moreLast updated: 30+ days ago
    • Promoted
    • New!
    Product Marketing Manager - Launch Strategy

    Product Marketing Manager - Launch Strategy

    CiscoRichfield, OH, United States
    Full-time
    The application window is expected to close on 11 / 28 / 25.Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received.We are seeking a dynamic ...Show moreLast updated: 3 hours ago
    Event Marketing - Team Lead

    Event Marketing - Team Lead

    Bath & Cabinet ExpertsCleveland, OH, US
    Full-time
    Quick Apply
    At Bath Experts, we're looking for energetic, outgoing individuals to lead field sales & marketing efforts in their local communities. If you love engaging with people, have a knack for driving ...Show moreLast updated: 30+ days ago
    • Promoted
    Integrated Marketing Lead- Deposit Growth Marketing

    Integrated Marketing Lead- Deposit Growth Marketing

    Ohio StaffingCleveland, OH, US
    Full-time +1
    At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve.We are all united in delivering the best experience for our customers.We work together each day ...Show moreLast updated: 1 day ago
    • Promoted
    • New!
    Global Marketing Manager Aerospace & Defense MOLYKOTE® Vespel®

    Global Marketing Manager Aerospace & Defense MOLYKOTE® Vespel®

    DuPontGarfield Heights, OH, United States
    Full-time
    At DuPont, our purpose is to empower the world with essential innovations to thrive.Whether it’s providing clean water to more than a billion people on the planet, producing materials that are esse...Show moreLast updated: 5 hours ago