Director, Brand Creative Lead Job at Hawthorne Gardening Co. in New York

Job DescriptionAt Scotts Miracle-Gro, creativity isn’t a department—it’s our lifeblood. We’re the brand that people trust to grow everything from backyard gardens to big ideas, and we’re looking for a creative leader who’s ready to do the same. Here, you won’t just approve campaigns—you’ll shape culture. You’ll dream big, get your hands dirty, and inspire a team to create work that feels authentic, disruptive, and impossible to ignore. One day you’ll be concepting a national TV spot; the next, you might be on your phone capturing the perfect behind-the-scenes moment for TikTok. That’s the balance : big-stage brilliance meets roll-up-your-sleeves scrappiness.This position is open to candidates located anywhere in the United States. While you will be able to work remotely, regular travel to our world headquarters in Marysville, a suburb of Columbus, Ohio, will be required.To learn more about the Columbus area, you can visit :

• Why This Role is Special
• What You’ll Do
• Lead the charge on brand advertising and communications that make us impossible to miss and unforgettable once seen, owning the entire creative journey from initial strategy through execution and ongoing cultural activations.
• Drive integrated creative campaigns across every touchpoint - TV, social, partnerships, PR, influencer, activations - for in-year executions and speed-to-culture moments.
• Push boundaries while staying rooted in what matters most : helping people grow and care for living things, inspiring your team to be true creators who embrace agile ways of working.
• Partner with internal teams (like 'Insights' and 'Digital') and external agencies to deliver bold creative that actually works - on time and on point. You will actively manage these agency relationships, providing clear feedback and exploring new approaches to foster trust and accelerate decision-making.
• Inspire and mentor a team of three direct reports (Art Director, Copywriter, Integrated Marketing Manager) to think bigger, sharper, and braver.
• Own strategic discussions and recommendations with North American leadership teams, including your BU President, Platform lead, and CGO, facilitating dynamic collaborations across all creative and cross-functional partners to increase the cultural relevance of our Brands.
• What We’re Looking For
• A creative powerhouse with 10+ years of experience turning brands into cultural icons.
• Someone who has led breakthrough integrated campaigns - TV to TikTok - and knows how to make work that travels.
• A strategist who can align with business goals without losing creative soul, capable of inspiring consumer-centric thinking.
• A leader who’s as comfortable in a pitch room as they are storyboarding on the fly, and adept at influencing senior stakeholders.
• A human who actually loves plants, gardens, and green spaces - and knows that a lawn is more than grass, it’s a story waiting to be told.
• Why You’ll Love It Here
• Because at ScottsMiracle-Gro, you’ll never be boxed in. You’ll have the resources of a household name and the freedom to invent like a startup. You’ll tell stories that inspire millions to pick up a trowel, care for a plant, and reconnect with something real. You’ll join a team that believes in authentic creativity - the kind that grows brands, careers, and people.This is more than a job. It’s the chance to lead creative that’s rooted in purpose, built with passion, and grown to impact. If that sounds like you, stop what you’re doing and apply. Your best work is waiting.The starting budgeted pay range for this role will generally fall between $175,700.00 - $206,700.00 per year. Scotts will consider various factors in determining the actual pay including your skills, qualifications, experience, and geographical location.In addition to the determined base salary, this role is also incentive eligible under our corporate bonus programs.For remote roles where the final candidate resides in Alaska, California, Colorado, Illinois, New York, Oregon or Washington, state required pay thresholds will be factored into base salary.
• Our
• Live Total Health
• program provides you with options to align to your
• personal needs
• . Selections range from
• medical, dental and vision
• coverage for you, your spouse / domestic partner and dependents to an outstanding wellness reimbursement program to an unbelievable
• 401K match (up to 7.5%)
• as well as a 15% discount on company stock and much more
• We know our
• talent
• is our
• most precious asset
• and your unique development contributes to our organization’s success now and in the future. Career growth at our company is not always a ladder. It’s much more like a rock climbing adventure. Grow through exploration and experiences rather than a predictable linear path.
• We value the importance of
• family
• . We provide access to Maven Family Planning and up to $30,000 to accommodate for
• adoption, fertility and surrogacy
• Be part of something bigger by joining one of our
• Employee Resource Groups
• focusing on
• diversity and inclusion, family, education and sustainability
• : Scotts Women’s Network, Scotts Black Employees’ Network, Scotts Veterans Network, Scotts Young Professionals, Scotts Pride Network (GroPride), Scotts Associates for a Greener Earth (SAGE), Scotts Family TREE and our Associate Boards.
• Join a company with a strong belief in
• giving bac
• k to the communities where we live and work. We have a shared passion for
• service and volunteerism
• and believe participating in community service benefits our communities and strengthens our team.and talent communities.Scotts is an EEO Employer, dedicated to a culturally diverse, drug free workplace.EEO / AA Employer / Minority / Female / Disability / Veteran / Sexual Orientation / Gender IdentityNotification to Agencies : Please note that the Scotts Miracle-Gro company does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Master Service Agreement, and specific approval to submit resumes to an approved requisition, the Scotts Miracle-Gro company will not consider or approve payment regarding recruiter fees or referral compensations.Here at Scotts Miracle-Gro there is no such thing as a typical day. Our culture is constantly energized by new and exciting growth opportunities and at a rapid pace. Below are details on an open job. If the role interests you and you would like to be considered we encourage you to apply!### Join Our Talent Community

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