Marketing Manager Job at Homes of America, LLC in Riverview

Overview Homes of America, LLC (HOA) is a nationwide owner and operator of manufactured housing communities. We are seeking a detail-oriented and creative Marketing Manager to join our team. This role develops and executes marketing plans to promote manufactured housing products and services and conduct market research. The ideal candidate will be responsible for executing digital and traditional marketing strategies, ensuring brand consistency, and enhancing customer engagement.

Base pay range $80,000.00 / yr - $90,000.00 / yr

Additional compensation types Annual Bonus

Responsibilities Digital Marketing :

Posting, updating and maintaining property listings on third-party platforms (e.g., Zillow, MH Village, Apartments.com).

Develop, schedule, and manage content for social media platforms (e.g., Facebook).

Manage and update Google My Business (GMB) profiles to ensure accurate and engaging information for each property.

Optimize digital advertising campaigns (Google Ads, Facebook Ads) to generate leads and improve ROI.

Traditional Marketing :

Creating print collateral, including brochures, flyers, and property signage, ensuring alignment with branding guidelines.

Coordinate the production and distribution of marketing materials for sales, rentals, events, open houses, and community outreach initiatives.

Collaborate with the team to develop and implement promotional campaigns targeting key demographics.

General Responsibilities :

Maintain and update marketing channels ensuring alignment with sales and rental goals.

Collaborate with cross-functional teams to execute marketing strategies.

Provide administrative support to the marketing team, including processing invoices and maintaining vendor relationships.

Ensure compliance with industry regulations and company policies in all marketing efforts.

Stay up to date on industry trends and emerging marketing tools to propose innovative ideas.

Qualifications Education & Experience :

Bachelor’s degree in marketing, communications, or a related field, or equivalent work experience.

5+ years of marketing experience, preferably in the real estate or property management industry.

Skills & Abilities :

Proficiency in digital marketing platforms.

Strong writing and editing skills with attention to detail.

Knowledge of graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.

Excellent organizational and multitasking abilities.

Strong interpersonal skills and the ability to work collaboratively in a team environment.

Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with CRM systems.

Work Environment Remote but based in the Tampa Bay area with occasional travel to properties and events.

Ability to work in a fast-paced environment and meet tight deadlines.

May require occasional evening or weekend work to support events.

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