Solution Architect - CDP and MartechBayOne Solutions • Katy, TX, United States
Solution Architect - CDP and Martech
BayOne Solutions • Katy, TX, United States
10 hours ago
Job type
- Full-time
Job description6+ years of experience in solution architecture, customer data, marketing technology, or related fields, with at least 3+ years in an architecture discipline, preferably in retail. Proven expertise in CDP (COTS or in-house), customer MDM, CRM / loyalty systems, and Customer 360 solutions. Experience designing architectures for personalization, ML decisioning, loyalty programs, closed-loop measurement, and attribution. Hands-on experience with marketing automation platforms (ESP / SMS / Push) integrated with customer data and analytics platforms. End-to-end experience across the MarTech and AdTech stack, spanning CDP / MDM, personalization engines, paid media platforms, analytics, and attribution. Background integrating CMS / DAM platforms with personalization and engagement ecosystems. Skilled in high-volume, high-velocity data ingestion architectures (batch and streaming). Experience working with Data Science teams to operationalize ML models into customer-facing workflows. Exposure to AI-driven engagement, automation, and GenAI considered a plus. Proficiency with MarTech / AdTech platforms such as Salesforce Marketing Cloud, Adobe Experience Cloud, Braze, HubSpot, Google Analytics, and automation platforms. Strong technical knowledge in : Customer Data : CDP, MDM, Customer 360. Identity resolution : First part, Hybrid Marketing Platforms : ESP / SMS / Push, CRM, CMS / DAM, personalization engines. AdTech / Media : paid media platforms, attribution frameworks, RMN. Cloud Platforms : GCP preferred (AWS / Azure acceptable). Integration Patterns : APIs, microservices, event-driven architectures (Kafka, Pub / Sub). Data Platforms : Data Lakes, Warehouses, Lakehouse patterns, structured / unstructured DBs. Data Analytics & AI / GenAI : enabling predictive, prescriptive, and generative applications. Process Automation : DevOps, AIOps, enterprise automation frameworks. Excellent communication and presentation skills with the ability to simplify complex concepts for business and executive stakeholders. Strong problem-solving, creativity, and ability to balance technical rigor with business value. Architecture & Design : Define and deliver solution architectures for CDP, MDM, Customer 360, marketing automation, personalization, and attribution ecosystems. Integration : Ensure seamless connections between MarTech platforms, AdTech tools, data platforms, CMS / DAM, and analytics. Personalization & Decisioning : Architect real-time personalization, ML / AI decisioning engines, and closed-loop measurement frameworks. Data & Content Tech Strategy : Define standards for data flows, identity resolution, golden record management, and content governance. Innovation & Strategy : Stay ahead of trends in MarTech, AdTech, AI, and analytics; recommend new technologies that drive measurable business value. Governance & Oversight : Serve as design authority for customer data and marketing technology, ensuring compliance with privacy, scalability, and security standards. Collaboration : Partner with Marketing, IT, Data Science, and vendors (Treasure Data, GCP, CMS / DAM partners) to align on roadmaps and deliver outcomes.
Are you passionate about architecting solutions that unify customer data, personalization, content, and measurement to drive impactful marketing strategies and enhance customer experiences?
We are looking for a Solution Architect – Customer Data & Marketing Technology to define and deliver scalable, secure, and future-ready architectures. In this role, you’ll lead the design of solutions across Customer Data Platforms (CDP), Marketing Automation (Email / SMS / Push), CMS / DAM, AdTech, and Analytics ecosystems.
You will collaborate with Marketing, Product, IT, Data Science, and vendor partners to enable Customer 360, real-time personalization, ML-driven decision making, closed-loop measurement, and omnichannel engagement. This is a highly visible role where your expertise will directly shape how we connect with customers and measure impact on a scale.
Education :
- Bachelor’s degree in Computer Science, Information Systems, Marketing Technology, Engineering, or a related field (Master’s degree a plus).
Work Experiences :
Skills :
Responsibilities :
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Solution Architect • Katy, TX, United States
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