Marketing Automation Intern
- Full-time
- Part-time
Together, we own our company, our future, and our shared success.
As an employee-owned company, our people are Black & Veatch. We put them at the center of everything we do and empower them to grow, explore new possibilities and use their diverse talents and perspectives to solve humanity's biggest challenges in an ever-evolving world. With over 100 years of innovation in sustainable infrastructure and our expertise in engineering, procurement, consulting and construction, together we are building a world of difference.
Company : Black & Veatch Corporation
Req Id : 112944
Opportunity Type : College Intern
Relocation eligible : No
Full time/Part time : Full-Time
Project Only Hire : No
Visa Sponsorship Available: No
The Opportunity
The Marketing Automation & Operations Intern will help define, execute and measure successful Marketing analytics including demand and lead generation initiatives for the Enterprise Marketing team as well as in support of business unit marketing efforts.
Internship Program Benefits
- Hands-on experience at an employee-owned engineering, procurement, consulting, and construction company
- Learning opportunities through mentorship and co/lab trainings
- Networking opportunities with leading experts in the industry
Key Responsibilities
- Ensure programs and audience segments are configured to meet campaign goals
- Apply experience with custom data objects, dynamic content, responsive templates, A/B testing, etc
- Monitor and ensure lead data quality and integrity, flow and routing between marketing automation platform and CRM
- Ensure lead/marketing processes comply with legal regulations (i.e., GDPR)
- Support the reporting of campaign metrics through ongoing collaboration with the Marketing Analytics Team
- Monitor and manage ongoing database health strategies and contact acquisition measurement
- Manage process for manually uploading contact lists into marketing automation
- Provide insights and creative approaches to aid in campaign optimization, and leveraging data from across the marketing technology stack
- Help manage our marketing automation platform to optimize lead generation from email programs and content marketing, automated trigger and nurture programs, behavior/lead scoring, and other tactics
- Apply expertise and support the technical configuration, integration and coordination of our marketing automation platform, Eloqua
- Responsible for the integrity of the marketing automation architecture, customer data governance and compliance, and integration with other marketing platforms
- Build, launch and optimize emails and campaigns, including standardizing templates, setup, testing, scheduling
- Monthly newsletters across four regions
- Behavior based drip email campaigns
- Ad hoc sends to support events and campaigns
Preferred Qualifications
- Minimum 3.0 GPA (preferred)
- Current enrollment in Marketing, Communications or a related degree program preferred
- Has a marketing degree with an emphasis in digital marketing
- Work experience in a marketing related role or internship preferred
- Marketing Automation experience - preferably Eloqua
- Demonstrates experience working in Salesforce Marketing Cloud Account Engagement (Pardot)
- Demonstrates expertise in marketing analytics
- HTML coding expertise (dynamic and responsive emails, web and landing pages) preferred
- Experience in executing digital marketing activities
- Familiarity with marketing automation platforms, preferably Marketing Cloud Account Engagement (Pardot).
- Experience with management and segmentation of marketing contact databases.
- Experience working in on email marketing campaigns.
- Familiarity in HTML.
- Experience with reporting and use of metrics to track and measure performance.
Minimum Qualifications
Current enrollment in Journalism, Communications, Marketing, Digital Marketing, Multimedia, Public Relations or a related degree program. No experience required. All applicants must be able to complete pre-employment onboarding requirements (if selected) which may include any/all of the following: criminal/civil background check, drug screen, and motor vehicle records search, in compliance with any applicable laws and regulations.
Work Environment
This intern position is expected to be in the office on a full-time basis.
Salary Plan
Job Grade
Black & Veatch endeavors to make accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process because of a disability, please contact the Employee Relations Department at +1-913-359-1622 or via our . This contact information is for disability accommodation requests only; you may not use this contact information to inquire about the status of applications. General inquiries about the status of applications will not be returned.
Black & Veatch is committed to being an employer of choice by creating a valuable work experience that keeps our people engaged, productive, safe and healthy.
Our comprehensive benefits portfolio is a key component of this commitment and offers an array of health care benefits including but not limited to medical, dental and vision insurances along with disability and a robust wellness program.
To support a healthy work-life balance, we offer flexible work schedules, paid vacation and holiday time, sick time, and dependent sick time.
A variety of additional benefits are available to our professionals, including a company-matched 401k plan, adoption reimbursement, tuition reimbursement, vendor discounts, an employment referral program, AD&D insurance, pre-taxed accounts, voluntary legal plan and the B&V Credit Union. Professionals may also be eligible for a performance-based bonus program.
We are proud to be a 100 percent ESOP-owned company. As employee-owners, our professionals are empowered to drive not only their personal growth, but the company's long-term achievements - and they share in the financial rewards of the success through stock ownership.
By valuing diverse voices and perspectives, we cultivate an authentically inclusive environment for professionals and are able to provide innovative and effective solutions for clients.
BVH, Inc., its subsidiaries and its affiliated companies, complies with all Equal Employment Opportunity (EEO) laws and regulations. Black & Veatch does not discriminate on the basis of age, race, religion, color, sex, national origin, marital status, genetic information, sexual orientation, gender Identity and expression, disability, veteran status, pregnancy status or other status protected by law.
For our EEO Policy Statement, please click .
Notice to External Search Firms: Black & Veatch does not accept unsolicited resumes and will not be obligated to pay a placement fee for unsolicited resumes. Black & Veatch Talent Acquisition engages with search firms directly for hiring needs.
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