Manager Partner Marketing

Manager, EMEA Partner Marketing

At Arctic Wolf, we are redefining the cybersecurity landscape. Our global team is driving innovation and setting new industry standards every day. We've earned recognition on the Forbes Cloud 100, CNBC Disruptor 50, Fortune Future 50, and Fortune Cyber 60 lists, and we recently took home the 2024 CRN Products of the Year award. We are proud to be named a Leader in the IDC MarketScape for Worldwide Managed Detection and Response Services and earning a Customers' Choice distinction from Gartner Peer Insights. Our Aurora Platform also received CRN's Products of the Year award in the inaugural Security Operations Platform category. We proudly are a UK Great Place To Work multiple times 2023, 2024, 2025. Join a company that's not only leading - but also shaping - the future of security operations.

Our mission is simple : End Cyber Risk. We're looking for a Manager, EMEA Partner Marketing, based in the UK to help make this happen.

Position Overview and Objective

The Manager EMEA Partner Marketing role is a strategic, self-sufficient marketer responsible for developing and executing partner marketing programs that drive engagement, growth, and revenue across Arctic Wolf's EMEA partner ecosystem. This role delivers high-impact engagement across executives, technical, and sales audiences while aligning closely with the Senior Director of EMEA Channels to support regional strategy and partner ecosystem expansion.

The ideal candidate brings deep expertise in to- and through-partner marketing, experience managing partner incentive programs, and proven ability to collaborate with vendors and internal stakeholders. They will be instrumental in creating business continuity and scalable frameworks across the region. Reporting to the Director, Global Partner Marketing, this role balances strategic thinking with operational excellence and creativity. Previous experience in cybersecurity is preferred.

Primary Responsibilities and Duties

• Design and execute high-impact partner programs that strengthen relationships and elevate the partner experience across EMEA.
• Own and manage budgets in various currencies for all EMEA partner enablement programs, working closely with in-region Field Marketing teams to ensure accurate forecasting, cost control, and alignment with ROI, pipeline contribution, and regional priorities.
• Report on performance metrics, including ROI, partner-sourced pipeline, and engagement KPIs to demonstrate impact and guide investment decisions.
• Own end-to-end strategy and execution for flagship partner engagement initiatives in EMEA, including the Partner Advisory Council (PAC) and Partner Leadership Summit.
• Oversee the GameChangers partner incentive program to deliver compelling, results-driven benefits that attract and retain top EMEA partners.
• Lead regional strategy and execution for Arctic Wolf's Global Partner Week, in collaboration with EMEA stakeholders and the global partner marketing team.
• Create scalable through-partner marketing campaigns in collaboration with alliances, vendors, and global stakeholders.
• Collaborate with Channel and Enablement teams to support partner onboarding, readiness, and certification initiatives.
• Ensure compliance with regional regulations (e.g., GDPR) and cultural localization of campaigns for maximum impact.
• Work with the regional Field Marketing team to develop compelling content for the monthly EMEA Partner Howl newsletter, ensuring alignment with partner priorities and regional initiatives.
• Collaborate closely with EMEA Marketing and Channel teams to understand regional requirements and tailor strategies accordinglyensuring localized relevance.
• Partner with key stakeholders across Marketing to ensure essential assets are localized and optimized to support key initiatives and campaigns.

Strategic Partner Engagement & Ecosystem Growth

Key Skills

The ideal candidate brings proven experience in developing and executing partner programs that deliver measurable business impact. They possess deep expertise in through-partner marketing, incentives design, MDF management, and joint go-to-market execution, along with hands-on experience working with vendors to manage joint marketing initiatives. With executive presence and excellent communication skills, they can effectively influence cross-functional stakeholders. Their deep channel acumen includes a solid grasp of partner business models and profitability levers. Analytical and data-driven, they can excel in project management and are comfortable using tools such as Salesforce, PRM platforms, and marketing automation systems to support campaign execution and performance tracking.

Key Competencies

Minimum Qualifications

Preferred Qualifications

Experience working for cloud services / security technology company with 5-7+ years directly relevant experience preferred.

Environment and Physical Demands

Our offer :

We celebrate unique perspectives by creating a platform for all voices to be heard through our Pack Unity program. We encourage all employees to join or create a new alliance. See more about our Pack Unity here.

We also believe and practice corporate responsibility. At Arctic Wolf, we foster a collaborative and inclusive work environment that thrives on diversity of thought, background, and culture. This is reflected in our multiple awards, including Top Workplace USA (2021-2024), Best Places to Work USA (2021-2024), Great Place to Work Canada (2021-2024), Great Place to Work UK (2024), and Kununu Top Company Germany (2024). Our commitment to bold growth and shaping the future of security operations is matched by our dedication to customer satisfaction, with over 7,000 customers worldwide and more than 2,000 channel partners globally. As we continue to expand globally and enhance our technology, Arctic Wolf remains the most trusted name in the industry.

Our Values

Arctic Wolf recognizes that success comes from delighting our customers, so we work together to ensure that happens every day. We believe in diversity and inclusion, and truly value the unique qualities and unique perspectives all employees bring to the organization. And we appreciate