Part-Time Social Media Coordinator

Job Description

Job Description

We are seeking a creative and organized Part-Time Social Media Manager to join our Hotel and Restaurant team in Philadelphia. This role involves developing and executing social media strategies that enhance our brand presence across various platforms, for multiple profiles, with a particular focus on Instagram. The ideal candidate will have a strong background in social media management, photography, and graphic design, and a keen understanding of current trends in the hospitality and F&B industry.

Compensation : $22 - $25 hourly

Responsibilities :

• Create a digital strategy with compelling content across our social media accounts that corresponds with our digital marketing goals
• Manage and monitor our social media accounts including Facebook, Twitter, Instagram, and LinkedIn
• Work with the social media manager to establish our brand’s online identity
• Compile monthly breakdowns of our Google Analytics and social media analytics, recommend improvements, and identify growth opportunities
• Identify new media opportunities and connect with social media influencers
• Social Media Strategy :  Develop and implement a comprehensive social media strategy aligned with each profile's brand and marketing objectives.
• Content Creation :  Produce engaging and visually appealing content, including high-quality photos, reels, and videos, that showcase the property's amenities, events, and unique offerings.
• Graphic Design :  Create graphic assets that align with the hotel's brand aesthetics for use across social media platforms. Proficient in Canva or similar required.
• Community Management :  Monitor and engage with followers, respond to comments and direct messages promptly, and foster a sense of community online.
• Press Mentions :  Share and reshare press mentions and user-generated content to highlight positive exposure.
• Collaboration :  Work closely with various departments to ensure social media efforts are aligned with hotel events, dinners, new menus, promotions, and overall brand messaging.
• Scheduling and Management :  Utilize social media scheduling tools to plan and publish content; manage assets through platforms like DropBox and LinkTree.
• Reporting :  Compile monthly reports summarizing post-performance, engagement metrics, and emerging trends to inform future strategies and adjust accordingly.

Qualifications :

About Company

In the heart of Fishtown, an 18th-century former women’s asylum has taken on new life. Tucked away in the quiet crossroads of Susquehanna and Belgrade, Anna & Bel is just steps from everything Fishtown has to offer. Once a working-class neighborhood, Fishtown is now synonymous with the music, art, and culinary scenes. As a home and community pillar for generations, this beloved neighborhood spot is full of rich heritage and fascinating history.

Lark manages unique properties across 27 states and 2 countries. We bring to life incredible stories in hotels, restaurants, bars, and events. We support the on-property team with centralized departments, regional operations teams, and third-party partners to leverage the best-in-class technology and ideas applied to smaller assets.