Senior Brand ManagerAlliance Animal Health • Raleigh, West Virginia, USA

Senior Brand Manager

Alliance Animal Health • Raleigh, West Virginia, USA

13 days ago

Job type

Full-time

Job description

Brand Strategy & Leadership

Own and evolve the strategic vision and positioning for the Alliance Animal Health brand grounded in clear insights about veterinarians practice owners and hospital teams.
Translate brand strategy into annual and multi-year brand roadmaps with clear priorities initiatives and success metrics.
Serve as the internal voice of the brand ensuring a cohesive differentiated presence across all channels and touchpoints.
Develop and maintain brand guidelines messaging frameworks and toolkits for internal stakeholders and external partners.

Support for Talent Acquisition & Recruitment Marketing

Partner with TA to build and execute recruitment marketing strategies that drive candidate leads across awareness consideration and applications.

Experience leading channel strategy and implementation across web social job boards and email

Lead employer-brand storytelling for AAH (why AAH career paths culture)

Create and optimize candidate journeys and nurture programs in partnership with TA (from initial interest through offer and onboarding).

Experience with employer reputation management tools and strategies (GlassDoor Indeed etc)

Experience with content creation and versioning of assets

Monitor recruitment marketing performance and continuously test / optimize creative messaging and channels.

Events Experiences & VetTalks

Lead the strategy planning and execution of brand-forward events with emphasis on :

AAHs signature VetTalks series (concept programming speaker strategy promotion and post-event content).

Key industry conferences and trade shows where AAH shows up as a recruiter partner and thought leader.

Select partner- and candidate-focused events

Partner with cross-functional teams and external vendors on event branding creative content and logistics to ensure a premium differentiated AAH experience.

Create repeatable playbooks and templates so events can scale and remain on-brand.

Support for Business Development

Collaborate with BD leadership to align brand strategy with partner hospital growth and JV acquisition goals.

Develop compelling pitch materials presentations and content that bring the AAH story to life for prospective partners.

Ensure brand consistency and impact across BD touchpoints : conferences dinners webinars email campaigns and direct outreach.

Support launch and integration plans for new partner hospitals from a brand and communications standpoint.

Brand Campaigns & Content

Lead integrated brand campaigns that build awareness consideration and preference across priority audiences.

Oversee development of creative concepts copy and content (video social web email collateral) that bring The Surprising Side of Corporate and the AAH story to life.

Manage agencies freelancers and other creative partners; ensure high-quality delivery on time and on budget.

Maintain and optimize AAHs website and key landing pages for brand and recruitment goals.

Insights Measurement & Governance

Define and track brand health and campaign performance metrics (awareness perception engagement pipeline impact etc.).

Regularly share insights performance dashboards and recommendations with leadership and cross-functional partners.

Uphold brand governance across the organization by reviewing key assets and coaching stakeholders on best practices.

Qualifications :

Bachelors degree in Marketing Communications Business or related field; MBA or advanced degree a plus.

5 years of brand management or integrated marketing experience ideally with :

Multi-stakeholder brands (B2B2C or B2B talent / recruitment audiences) and / or

Healthcare animal health veterinary or other mission-driven service organizations.

Proven track record of owning brand strategy and leading cross-channel campaigns from concept through execution and measurement.

Experience partnering closely with Talent Acquisition (employer brand or recruitment marketing) and / or Business Development teams.

Hands-on experience planning and executing events and experiential marketing; experience leading a flagship or signature event is a strong plus.

Comfortable working with creative agencies and production partners; strong creative judgment and storytelling skills.

Data-driven mindset with ability to interpret performance metrics and translate them into action.

Skills & Competencies

Strategic thinker practical doer : Can articulate a clear brand vision and also dig into the details to make it real.

Exceptional communicator : Strong written and verbal communication skills; able to tailor messaging to veterinarians hospital teams executives and candidates.

Relationship-builder : Collaborative partner who builds trust with TA BD operations and hospital leaders.

Project leader : Strong organization time management and the ability to juggle multiple initiatives and deadlines.

Creative and curious : Passion for innovative brand experiences and content that stand out in the veterinary and animal health space.

Mission-aligned : Genuine enthusiasm for supporting veterinary professionals and improving the lives of pets pet owners and hospital teams.

Additional Information :

At Alliance Animal Health we partner with veterinary practices so they can focus on what matters most : quality medicine and exceptional patient care. As Senior Brand Manager youll play a pivotal role in elevating our story amplifying our impact and helping more veterinarians discover a different kind of partner.

WE ARE A DRUG-FREE SMOKE-FREE EQUAL OPPORTUNITY EMPLOYER.

Company Policy & Federal & State Laws Forbid Discrimination Because of Age Color Race Religion Sex Disability Sexual Orientation or National Origin

Remote Work : Yes

Employment Type : Full-time

Key Skills

Digital Marketing,Marketing,Management Experience,Profit & Loss,Analysis Skills,Microsoft Powerpoint,Market Research,Project Management,Product Management,P&L Management,Product Development,Branding

Experience : years

Vacancy : 1

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Senior Brand Manager • Raleigh, West Virginia, USA

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