Director, Product Management (Data Strategy & Identity)

Vice President Of Product Management, Data Strategy & Identity

Dynata is seeking a strategic and execution-focused Vice President of Product Management, Data Strategy & Identity to (1) define client and internal stakeholder needs of our panel and our identity graph, (2) collaborate with the Panel & Partnership team on prioritizing and executing against those needs, and (3) evolve our go to market strategy for our data. This role will play a pivotal role in ensuring Dynata's panel remains the highest quality, differentiated, and future-ready asset in the industry and that it serves as the foundation upon which we build Dynata's connected data, data enrichment, audience activation, and media measurement products.

This role is responsible for understanding market, client, and partner needs and translating those needs into clear, actionable product requirements that drive panel management and innovation. The VP will work closely with the Panel & Partnerships team, Product, Sales, and Engineering to ensure that our panel meets the needs of our customers, gathers the data we need to build other products, and stays ahead in an era of data privacy, identity resolution, synthetic data, and connected ecosystems.

Responsibilities : Panel Strategy

• Define requirements for Dynata's panel to ensure that it meets evolving, emerging, and specialized client demands (e.g., B2B audiences, Gen Z, hyper-local targeting, mobile-first access, longitudinal studies, recontact capabilities, etc.).
• Partner with Sales to gather voice-of-customer insights and translate them into panel product requirements and prioritization.
• Work with Product teammates, Panel team, and Engineering to ensure that our panel data strategy meets the needs of other products and roadmap items (e.g., information required for our identity graph, for media and connected data products, etc.).

Synthetic Data Strategy

Identity Graph & Data Connectivity

Data Go-to-Market Strategy

Performance Analytics

Cross-Functional Leadership :

Qualifications :

At Dynata, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected, and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. Dynata welcomes and encourages applications from people with disabilities. We are committed to an inclusive work culture for all our employees. Accommodations by request can be made for all aspects of the selection process.

Dynata is also an affirmative action employer OE / Minority / Female / Veteran / Disabled / Sex / Sexual Orientation / Gender Identity or Expression / Race / Color / National Origin / Age / Religion / Genetic Information / Marital Status / Height / Weight or any other legally protected category defined by applicable federal, state, or local laws and ordinances, so as to further the principles of equal employment opportunity.

The base salary range for this position in is $175K-$190K / yr; however, base pay offered may vary depending on location, job-related knowledge, skills, and experience. A discretionary incentive program may be provided as part of the compensation package, in addition to a full range of medical and other benefits, dependent on full-time employment status.