Launch Potato is hiring : Media Buyer, Google in Buffalo

Overview

Base pay range : $75,000.00 / yr - $90,000.00 / yr

Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.

Why join us

At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.

Responsibilities

• Drive the growth and profitability of FinanceBuzz’s paid media portfolio by owning the strategy, execution, and optimization of Google Ads campaigns within various financial services verticals.
• Manage a large-scale budget ($20M+ / year) and leverage data to maximize ROAS and revenue while testing and scaling across campaign types.
• Source and manage creative like a performance marketer; write ad copy, partner on creative development, and maintain an asset library for rapid testing.
• Plan, launch, and optimize campaigns with measurable objectives, owning targeting, bidding, and creative experimentation.
• Continuously monitor campaign health, optimize to drive higher CTR, reduce CPA, and maximize ROAS; own all optimization efforts and track against business outcomes.
• Document tests and campaign changes; share learnings to raise performance standards for the team and stakeholders.
• Collaborate with business leads, account managers, and yield partners to align on priorities and surface headwinds / tailwinds.
• Use competitive research and intelligence tools to identify opportunities and expand growth into new areas.
• Serve as the internal subject matter expert on Google Ads strategy, owning the full campaign lifecycle and scaling spend efficiently while protecting margins.

Qualifications

Competencies

Total compensation

Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.

Equal Employment Opportunity

We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, veteran status, disability, or other legally protected characteristics.

Apply

Want to accelerate your career? Apply now!

Note : This description reflects the role and requirements for the advertised position and does not include unrelated job postings or notices.

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