Sr. Director of Business Growth (Strategy), Advertising & Data Solutions Job at

Overview

This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future.

Spectrum Reach, the advertising sales business of Charter Communications, Inc. (NASDAQ : CHTR), provides custom advertising solutions for local, regional and national clients. Operating in 36 states and 91 markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at Spectrum Reach.

SUMMARY

The Senior Director, Business Growth is responsible for working with the SVP and GVP of Growth and the cross functional Spectrum Reach leadership team to help define a long range business strategy to grow revenue across existing and new markets and lines of business. This role will identify strategies and develop business plans that result in long term revenue growth leveraging Spectrum Reach and Charter’s unique assets.

Responsibilities

• Market analysis to identify shifts in media, tech and data monetization that present opportunities for Spectrum Reach
• Facilitate and lead the development of integrated business strategies that consider the intersection of various media sales channels (national, local, programmatic, direct), data monetization, and technology enablement.
• Opportunity and value analysis of supply, data, tech to guide partnership priorities and GTM strategies.
• Partner with key leaders to develop economic models, business objectives, and KPIs required to track the progress / success / failure of business strategies.
• Develop and update as needed the integrated business strategy for Spectrum Reach
• Work with the leadership to evolve the long-term business strategy in support of the vision for Spectrum Reach including investment strategies, new business opportunities and go to market considerations that consider the intersection of all Reach LOBs and the impact strategies for one may have on another.
• Work with the Media and Telecom analyst to extract key insights regarding industry trends and competitive threats to inform recommendations to senior leaders.
• Evaluate different advertising business models, ad products and platforms, strategic options and growth scenarios.
• Interface with key Charter leadership to identify synergies across business units that may create new value. Work with GVP, SVP, leadership to prioritize areas for Spectrum Reach engagement.
• Interface with the Market Growth team and Spectrum Reach senior leadership to ensure feedback from the current business is informing the long term strategy.
• Identify future needs and qualify opportunities for new offerings based on fact-based, market-driven insights and analysis. Examine inorganic growth opportunities, including partnerships and acquisitions.
• Interface with the Growth Product Strategy leads to align on customer / market needs, potential products / service to meet those needs and assessment of if Spectrum Reach could / should bring new product / service solutions to market to meet a business opportunity.
• Support the development of partnership strategies in support of the business. Specifically, prioritizing target partners and framing the objectives / KPIs that guide the strategic partnership team’s engagement model with partners in alignment of the business strategy.
• Work across the broader Growth team to ensure criteria for evaluating new opportunities and prioritization within the business is informing the business strategy and guiding the prioritization framework and decisions.
• Coordinate with Market Growth, TMO and Activation team to evangelize the strategy and execution plans meet the goals of the business plan.
• Meet regularly with internal stakeholders to discuss and re-evaluate strategic direction and how it would be supported by current and future business planning.

Qualifications

Pay and Benefits

Base pay : The base pay for this position generally is between $155,000.00 and $230,000.00. The actual compensation offered will carefully consider a wide range of factors, including your skills, qualifications, experience, and location. We comply with local wage minimums and also, certain positions are eligible for additional forms of other incentive-based compensation such as bonuses.

Note : A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.

Here, employees don’t just have jobs, they build careers. That’s why we believe in offering a comprehensive pay and benefits package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.

Get to Know Us Charter Communications is known in the United States by our Spectrum brands, including Spectrum Internet, TV, Mobile and Voice, Spectrum Networks, Spectrum Business and Spectrum Reach. We’re committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. EOE, including disability / vets. Learn about our inclusive culture.

A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.

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