Database Analyst

Creating efforts using customer database for mailings, communicating results, working with management and IT to develop the marketing system.

ESSENTIAL DUTIES AND RESPONSIBILITES:

• Assists in planning of all Database and Direct Marketing programs
• Assists in the preparation of profit and loss statements for all Database marketing programs
• Utilize Marketing Workbench to extract data for customer mailings and reporting
• Performs ad hoc data extracts and analysis
• Proactive role in developing strategic use of existing information processes, as well as evaluating potential uses of new processes
• Develops a thorough understanding of the property Marketing goals
• Develops and maintains policies, procedures and standards relating to database management and monitors transaction activity
• Supervises suspense and trespass account processing
• Supervises direct mail agency to ensure deadlines are met and costs controlled
• Perform analysis on database performance including revenue trends, attrition and migration, and reinvestment levels
• Supervises team to ensure accurate and timely redemption of all coupons
• Develop presentations for upper management
• Acts as a role model and always presents oneself as a credit to Prairie Band Casino and encourages others to do the same
• Adheres to regulatory, departmental and company policies
• Other related duties as assigned

KNOWLEDGE, SKILLS, AND EXPERIENCE:

Required

• Bachelor degree
• Two years’ experience in managing data driven marketing campaigns
• Must possess excellent skills in project and people management, communication and writing
• A record of satisfactory performance in all prior and current employment

PHYSICAL, MENTAL, & ENVIRONMENTAL DEMANDS:

• Physically mobile with reasonable accommodations
• Respond to visual and aural cues
• Read, write, speak, and understand English
• Operate in mentally and physically stressful situations

Indian Preference Exercised

Prairie Band Casino & Resort reserves the right to make changes to the above job descriptions whenever necessary. As part of Prairie Band Casino & Resort’s hiring process, candidates will be required to go through a due diligence process to validate their application information and suitability, prior to an employment offer being extended. This process may include, but is not limited to: reviewing employment applications or resumes, performing pre-employment testing and background investigations, conducting interviews and reference checks, and checking licensing and certification.