Social Media Manager, RISE

Social Media Manager, RISE

As a member of Brand Equity & Activation Team, the Social Media Manager, RISE will develop and execute our social media strategy for our RISE dispensary brand. They will work collaboratively with creative, regional marketing, brand marketing, ecomm, regional sales, OMNI channel leaders, compliance, and external partners to grow awareness & sales for RISE dispensaries.

We're seeking an innovative, creative, and strategic social media expert, who lives social media both inside and outside of work. You have a deep understanding of the social voice, tone and style that resonates on various social media platforms, such as Instagram, Facebook, Reddit, YouTube and TikTok. You also generate your own personal content and ideally well-versed in cannabis culture.

Responsibilities

• Develop and execute a winning social media strategy (in concert with Sr Social Media Strategist) that helps RISE achieve its audience engagement and growth goals, while simultaneously building the brand.
• Develop an ongoing content calendar for all key social channels, in partnership with the broader RISE team, inclusive of influencer content.
• Lead content creation across a variety of sources : design team, in-house social content creators, external partners, and self-produced videos & photos
• Continuously monitor ROI and translate channel / campaign data into actionable insights.
• Conduct regular competitive audits & implement new / reactive plans as needed.
• Manage social media influencer relationships and content parameters.
• Execute community management across all RISE corporate channels
• Establish social KPIs / goals and produce monthly social media reports tracking progress
• Stay up to date on social media guidelines and restrictions with an eye towards successful workarounds by channel
• Develop strategy, content guidelines, and community management guidelines for secondary RISE social accounts managed by regional marketing teams. Monitor and coach secondary account managers.

Qualifications

Additional Requirements

The pay range is competitive and based on experience, qualifications, and / or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.

Green Thumb Pay Range

$70,000 - $85,000 USD