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Head of Growth Product & Audience Intelligence

Head of Growth Product & Audience Intelligence

Leon Capital GroupDallas, TX, US
1 day ago
Job type
  • Full-time
Job description

About Leon Capital Group, Direct Investments

Leon Capital Group, Direct Investments, a subsidiary of Leon Capital Group, is building a next-generation healthcare platform focused on delivering better outcomes through technology, access, and intelligence.

Rooted in Leon Capital Group's multi-billion-dollar investment platform, Leon Capital Group, Direct Investments operates at the intersection of health & financial services, real estate, and technology — combining entrepreneurial speed with institutional discipline. Our mission : to leverage innovation, data, and product-driven marketing to improve long-term growth across the Leon ecosystem.

Position Overview

We're seeking a Head of Growth Product & Audience Intelligence — a product and growth leader responsible for designing and delivering the next generation of audience targeting and marketing intelligence products through AI and other automation.

This individual will bridge data science, AI / machine learning, and marketing strategy to build scalable systems that help Leon's portfolio companies reach the right audience — ethically, effectively, and compliantly.

The ideal candidate will bring a hybrid background at the intersection of product management, data science / ML enablement, and data-driven growth experimentation—equally fluent in building products, partnering with ML engineering, and driving measurable acquisition and retention outcomes.

Key Responsibilities :

  • Product Ownership & Vision :
  • Define and own the roadmap for audience segmentation, targeting, and personalization across Leon Capital Group, Direct Investments' digital marketing channels (Meta, Google, TikTok, LinkedIn, etc.).
  • Translate business and advertiser needs into productized targeting capabilities such as "in-market," "behavioral intent," "lookalike," and exclusion logic features.
  • Create scalable audience frameworks that can extend across Leon's other verticals (healthcare, real estate, financial services, and investment).
  • Data Science & Engineering Integration :
  • Manage relationships with third-party AI / ML partners ("engineering as a service") , such as ZS, ScienceSoft, Intellias, or Tredence, aligning external capabilities with LHP's product roadmap.
  • Partner with internal and external data science teams to develop signal processing, model training, and audience performance frameworks.
  • Oversee the ingestion, cleaning, and governance of first- and third-party data used for audience intelligence.
  • Experimentation, Measurement & Optimization :
  • Design and evaluate large-scale A / B tests and experiments that quantify the causal impact of targeting changes on ROI, conversion, and patient acquisition.
  • Build and maintain attribution and lift measurement systems , integrating deterministic and probabilistic methods.
  • Collaborate with econometrics and analytics teams to validate impact and optimize audience precision.
  • Privacy, Compliance & Governance :
  • Lead a privacy-first approach to audience intelligence, balancing personalization with compliance (HIPAA, GDPR, post-IDFA, CCPA).
  • Establish standards for data handling, consent, and anonymization.
  • Partner with compliance, legal, and marketing science leaders to embed ethical safeguards into all audience systems.
  • Collaboration & Enablement :
  • Work cross-functionally with Growth, Marketing Science, Analytics, and Engineering teams to operationalize targeting strategies.
  • Translate complex ML outputs into actionable frameworks and dashboards for marketing activation.
  • Enable performance marketers and brand teams to test, measure, and iterate audiences with agility and precision.

Technical & Analytical Expertise :

  • Deep understanding of data taxonomy, signal engineering, and event-based tracking (pixels, SDKs, conversion events).
  • Working knowledge of auction dynamics (bid, relevance, expected action rate) within major ad platforms.
  • Proficiency with SQL and Python (or R) for data extraction, modeling, and exploratory analysis.
  • Familiarity with machine learning libraries (TensorFlow, PyTorch, CausalML, DoWhy) and modern experimentation frameworks.
  • Experience with growth experimentation and analytics tools such as Amplitude, Optimizely, Looker, or equivalent.
  • Strong appreciation for privacy-first attribution and signal-loss mitigation in a post-cookie, post-IDFA landscape.

    • Ideal Candidate Profile :

  • Have 7–10 years in roles such as Product Manager / Director of Audience Targeting Ad Tech Product Leader Growth Product Manager , or Marketing Science Lead.
  • Bring a proven track record in designing and optimizing targeting systems that drive measurable ROI.
  • Be equally comfortable partnering with ML engineers and communicating with business executives.
  • Have experience managing AI / ML "as a service" providers or leading internal data science teams.
  • Exhibit a privacy-first mindset with strong working knowledge of healthcare data governance.
  • Be a strategic systems thinker with a bias for action — able to translate abstract data science into scalable, monetizable products.

    • Qualifications :

  • 7–10 years of experience in Product Management, Ad Tech, Marketing Science, or Data-Driven Growth roles.
  • Demonstrated success building cross-functional, data-powered growth systems.
  • Exceptional communication skills — able to distill complex analytics into executive-level strategy.
  • Comfortable operating in high-growth, entrepreneurial, and regulated environments.

    • 12-Month Success Indicators :

  • Launch Leon Capital Group, Direct Investments' first scalable Audience Intelligence Platform , improving targeting efficiency and conversion lift.
  • Establish and operationalize partnerships with third-party ML / AI vendors ("engineering as a service").
  • Deliver unified dashboards and experimentation frameworks that quantify targeting impact across all active campaigns.
  • Achieve measurable cost-per-acquisition and conversion rate improvements within 12 months.

    • Why Join Leon Capital Group, Direct Investments

    Leon Capital Group, Direct Investments, is looking to redefine how data and marketing serve service businesses— blending data science, human empathy, and trust to build durable, scalable systems. Backed by Leon Capital Group, Direct Investment's patient capital and cross-industry platform , this role offers the chance to build something foundational : the intelligence layer that powers the next generation of healthcare marketing and audience systems.

    You'll collaborate directly with visionary leaders across Leon Capital Group , working at the forefront of where health & financial services, data, and technology converge.

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